The Changing Dynamics of Digital Media Publishing, Live Streaming and Social Interactivity “BRIEF” White Paper
by Alex Holtz, Director, Segment Marketing & Digital Media Solutions
Régis André, Senior Director Product Management, Digital Media Workflows, (GVB-1-0479A-EN-WP) File size: 1.6 MB, posted Nov 12 2014
Digital media ecosystems are transitioning at the speed of light to meet consumer demand for video consumption anywhere, anytime and on any device.
This dramatically impacts broadcast media producers and distributors as workflows that were once facility-centric are now expected to seamlessly address and integrate with "Software-as-a-Service" (SaaS) or "Platform-as-a-Service" (PaaS) online cloud-based solutions. Systems for transcoding, targeted advertising, ad decisioning, rights management, social media, content management and online video all need to be considered for content delivery.
There are significant challenges facing broadcasters as they drive
both local and network facilities to maximize efficiencies and drive
throughput to address the demands of digital media.