San Francisco, Calif., April 28, 2011 — At this year’s National Association of Broadcasters (NAB) convention, the latest version of the Grass Valley™ MediaFUSE™ Content Repurposing and Multi-Distribution System, a hardware and software platform that facilitates faster turn-around time for getting content to the Web and mobile devices for on-demand delivery, was recognized by Broadcast Engineering magazine with its coveted "Pick Hit" award.

With this new award, Grass Valley is honored to have won a Broadcast Engineering NAB "Pick Hit" Award each year for the past three years.

The Broadcast Engineering Pick Hit awards are the industry’s longest running new technology award and are selected each year by a panel of independent judges, looking for innovative products and systems that bring technical and financial improvements to a facility’s operation.

The new version of MediaFUSE (2.0) fits these criteria because it empowers TV broadcasters and all multi-platform content providers to automatically convert linear content and stream it live using Flash, HLS-5 (for HTML-5), and Windows Media formats. Each format can feed multiple streams that can contain unique ads and content, replaced automatically, on-the-fly. Devices, such as the Apple iPad, iPhone, and Google Android can all have their own customized stream.

"This award confirms our belief that broadcasters and multimedia producers want a fast and easy way to repurpose linear TV content to support the various on-demand and mobile distribution platforms that will bring new revenue and an expanded audience for their content," said Scott Murray, Senior Vice President of Live Production Solutions at Grass Valley. "In fact, MediaFUSE users are finding that their existing Web and content staff can process up to five times more content than before they purchased their MediaFUSE system."

MediaFUSE is targeted at all multimedia content producers and can be deployed as a complement to the Grass Valley Ignite™ automated production system, or as a standalone system complete with an end-to-end suite of automated tools.

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About Grass Valley
With a rich history serving the broadcast and professional video industries, the Grass Valley name is synonymous with innovation, leadership, and performance.  With a full range of products and services supporting many of the world's most high-profile television events, Grass Valley offers the most comprehensive portfolio of flexible and cost-effective digital technologies and systems available.  Customers deploying Grass Valley solutions include most of the world's leading broadcast and teleproduction facilities, independent video professionals, as well as emerging content creators and distributors providing broadband, telecommunications, and transmission services.  When you’re watching news, sports, or entertainment programming, whether on a TV, the Web, or a mobile phone, you’re watching Grass Valley at work.

For information about Grass Valley products, please visit www.grassvalley.com.