San Francisco, Calif., June 14, 2011 (Broadcast Asia — Booth #4L3-07) — Streamlining workflows and the efficient repurposing and multi-platform distribution of content will be the main focus of the Grass Valley™ exhibit at this year's Broadcast & Communications Asia 2011 conference, to be held June 21-24 at the Suntec Convention Centre in Singapore. Grass Valley will show users how they can implement file-based production processes and also how they can produce and distribute content quickly and efficiently with the same or fewer resources.

In many cases, the Grass Valley technologies on display will facilitate sending content to a variety of distribution platforms with the same content that users are producing for a linear TV channel, in order to increase revenue.

A comprehensive "real world" workflow exhibit at Broadcast Asia 2011 will feature a number of Grass Valley's most popular products, including the STRATUS™ media workflow application suite, the 3G digital triax camera transmission system, and the K2 Dyno™ Replay System linked to a K2 Summit™ media server-based storage area network (SAN).

STRATUS is the next step in the continuing evolution of Grass Valley software for the entertainment, playout, and news markets as well as a unique and exciting new concept in combining production tools, device control, and asset management into a single, highly configurable multitasking user interface. The ultra-modern Service Oriented Architecture (SOA) at the foundation of STRATUS guarantees high-performance and a highly configurable user experience. This software architecture allows the creation of a varied and growing set of functional tools (as service modules), each providing a specific basic function. STRATUS allows these basic building blocks to be used in an almost infinite number of combinations.

As part of Broadcast Asia's conference session, Eric DuFossé, Vice President of Marketing, will present an overview of SOAs on Friday, June 24 at 12:15 p.m. entitled "New Approaches in Managing File-Based Workflows." The session will discuss the service oriented architecture and how basic building blocks can be tailored to support workflows in studio production, on-air operations, news, and many other broadcast and video production roles, as well as the value of SOA for extensibility and customization of applications to meet specific user workflow requirements.

The 3G Triax camera transmission system is a member of our flexible, fully digital 3G Transmission family of products. The 3G Transmission family has been developed with the future in mind and offers maximum flexibility while helping to minimize operational costs. 3G Triax is the world's first and only triax system that delivers all HD video formats: 720p, 1080i, and 1080p, from the base station.

This SAN demonstration will also support K2 Dyno Production Assistant software managing content and highlight clips being produced with a Kayenne™ XL production switcher, part of the Kayak HD family, and an EDIUS^® HD editing workstation with signals distributed using a Trinix™ NXT router. The expanding line of GeckoFlex™ signal processing cards will complete the display.

In another part of the exhibit booth, Grass Valley will demonstrate the latest version of its MediaFUSE^® Content Re-purposing and Multi-distribution System, a hardware and software platform that facilitates faster turn-around time for getting content to the Web and mobile devices for multi-device live streaming channels and on-demand delivery.

MediaFUSE is targeted at all multimedia content producers and can be deployed as a complement to the Grass Valley Ignite™ automated production system, or as a standalone system complete with an end-to-end suite of automated tools. Users are finding that their existing Web and content staff can process up to five times more content than before they purchased the MediaFUSE system.

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About Grass Valley

With a rich history serving the broadcast and professional video industries, the Grass Valley name is synonymous with innovation, leadership, and performance. With a full range of products and services supporting many of the world's most high-profile television events, Grass Valley offers the most comprehensive portfolio of flexible and cost-effective digital technologies and systems available. Customers deploying Grass Valley solutions include most of the world's leading broadcast and teleproduction facilities, independent video professionals, as well as emerging content creators and distributors providing broadband, telecommunications, and transmission services. When you're watching news, sports, or entertainment programming, whether on a TV, the Web, or a mobile phone, you're watching Grass Valley at work.

For information about Grass Valley products, please visit www.grassvalley.com.