San Francisco, Calif., July 5, 2011 — Grass Valley™ continues to strengthen its sales and service channels throughout the world by adding highly experienced executives with the knowledge and expertise necessary to better serve the needs of its customers in their local markets.

Among the latest hires, Grass Valley has announced the appointment of industry veteran Peter Bruce, as well as Andy Srinivasan who will join the Grass Valley Asia Pacific team.

In his new role, Director of Channel Management, Bruce will work closely with recognized leaders in the region to further strengthen Grass Valley's existing sales and support channels there. Bruce is no stranger to Grass Valley, having worked for the company from 1995 to 2009. He left to join Integrated Microwave Technologies, a Vitec Group plc company based in Singapore.

As the newest member of Grass Valley Asia Pacific, Srinivasan will be responsible for developing the long-term growth plan for India. Srinivasan formerly served as CEO and as a Board member of Gavs Technologies, an IT services company that served delivery operations in Chennai, India — he also supported sales in the United States and U.K. Prior to that, he had been a senior manager of Sun Microsystems and StorageTek in Singapore.

"Adding these talented people to our team is another step in our strategy of ensuring a successful future for Grass Valley and our customers all across the Asia Pacific region," said Andrew Sedek, Senior Vice President, Asia Pacific region.

Both Bruce and Srinivasan are based in Singapore.

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About Grass Valley

With a rich history serving the broadcast and professional video industries, the Grass Valley name is synonymous with innovation, leadership, and performance. With a full range of products and services supporting many of the world's most high-profile television events, Grass Valley offers the most comprehensive portfolio of flexible and cost-effective digital technologies and systems available. Customers deploying Grass Valley solutions include most of the world's leading broadcast and teleproduction facilities, independent video professionals, as well as emerging content creators and distributors providing broadband, telecommunications, and transmission services. When you're watching news, sports, or entertainment programming, whether on a TV, the Web, or a mobile phone, you're watching Grass Valley at work.

For information about Grass Valley products, please visit www.grassvalley.com