San Francisco, Calif., August 02, 2011 — At the upcoming 2011 Broadcast & Cable Show in Brazil, Grass Valley™ , the Premier Video Technology Solutions Company (Booth# D16/E2), will demonstrate the IT-centric benefits of a file-based workflow across the majority of its multiformat-capable product lines.

This includes the company's latest editing, servers, routers, cameras, and asset and resource management technologies and systems — in many applications working in tandem with third-party products to streamline content creation processes and make customers more productive.

The 2011 Broadcast & Cable Show takes place August 23-25, at the Centro de Exposições Imigrantes, in Sao Paulo, Brazil.

Grass Valley technology experts will also present a number of technical papers and participate in panel discussions during the three-day gathering of broadcasters and video production professionals from throughout the Latin American region.

Across its two exhibit booths, Grass Valley will demonstrate a variety of new features and functionality. The Aurora™ platform will be shown working seamlessly with an ENPS newsroom computer system. Attendees can get hands-on with EDIUS® 6.0 software packages editing HD clips from a Grass Valley T2™ iDDR, as well as The K2 Summit™ media server working with the K2 Dyno™ Replay System and K2 Dyno Production Assistant (PA) software.

Also on display will be the new Grass Valley STRATUS™ Media Workflow Application Framework, which supports every part of the content creation and distribution lifecycle, the Kayenne™ XL Video Production Switcher, the LDK 8000 Elite and LDK 3000 multiformat HD cameras, the Ignite™ integrated production system, and the MediaFUSE® IP-based Automated Content Re-purposing and Multi-distribution System.

Grass Valley will also demonstrate its new integrated multiviewer display for the Trinix™ NXT router.

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About Grass Valley

With a rich history serving the broadcast and professional video industries, the Grass Valley name is synonymous with innovation, leadership, and performance. With a full range of products and services supporting many of the world's most high-profile television events, Grass Valley offers the most comprehensive portfolio of flexible and cost-effective digital technologies and systems available. Customers deploying Grass Valley solutions include most of the world's leading broadcast and teleproduction facilities, independent video professionals, as well as emerging content creators and distributors providing broadband, telecommunications, and transmission services. When you're watching news, sports, or entertainment programming, whether on a TV, the Web, or a mobile phone, you're watching Grass Valley at work.

For information about Grass Valley products, please visit www.grassvalley.com