Singapore, November 02, 2011 — Grass Valley™, the premier video technology solutions company, today announced the grand opening of its new Asia Pacific headquarters in UE Square, Singapore. The new premises which include regional support competency centre, as well as engineering and training facilities, which will better serve the company's local customers, further boosting business development in this fast growing market.

Grass Valley also used the event to introduce the Karrera™ Video Production Center to production professionals in the area, and to launch a new Partner Service Program for dealers

"We recognize that local customer support and highly responsive service will further distinguish Grass Valley as a premier supplier in the region," said Alain Andreoli, President and CEO of Grass Valley. "Asia Pacific is a market that is very important to Grass Valley's continued growth and this new office is the centerpiece of a company-wide initiative to help customers where they work, to design and deploy the most efficient and cost-effective workflow infrastructures available today. I am pleased to welcome many of our existing customers at the grand opening as well as new ones looking for value, reliability, and performance in their live production and distribution systems."

The Asia Pacific region is one of the most promising markets for Grass Valley, with rapid economic growth and significant potential in the broadcast industry. The new office hosts more than 30 staff members supporting the business in South East Asia, as well as the entire APAC region.

"We're excited to move to this new office. Together with our continuous efforts to expand the APAC team, this is a strategic step by Grass Valley to carry on its commitment to increase investment in this region," said Andrew Sedek, Senior Vice President for Grass Valley Asia Pacific. "It also illustrates our confidence in a brilliant future for the broadcast sector in APAC."

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About Grass Valley — the Premier Video Technology Solutions Company

With a rich history serving the broadcast and professional video industries, the Grass Valley name is synonymous with innovation, leadership, and performance. With a full range of products and services supporting many of the world's most high-profile television events, Grass Valley offers the most comprehensive portfolio of flexible and cost-effective digital technologies and systems available. Customers deploying Grass Valley solutions include most of the world's leading broadcast and teleproduction facilities, independent video professionals, as well as emerging content creators and distributors providing broadband, telecommunications, and transmission services. When you're watching news, sports, or entertainment programming, whether on a TV, the Web, or a mobile phone, you're watching Grass Valley at work.

For information about Grass Valley products, please visit www.grassvalley.com