San Francisco, Calif., December 20, 2011 — Grass Valley™ is continuing to strengthen its leadership across Europe, The Middle East and Africa (EMEA), and as part of an overall initiative, the company welcomes industry veteran Colin Hay as its new Vice President for the Northern EMEA region.

Colin brings a wealth of experience as a senior executive with strong credentials in both the media and technology sectors.

In his new role, Colin will develop and implement innovative customer engagement plans across the region, focus on business development, and also manage the various Grass Valley local sales networks. He will be located in the UK, reporting directly to Alan Wright.

"I'm excited about the opportunity to help grow an already thriving business sector at Grass Valley, and implement a number of new programs that will benefit customers and make the sales and support process simpler yet more comprehensive in scope," said Colin. "The Grass Valley brand is well established throughout the EMEA region; we plan to capitalize on that strength and bring our file-based, IT-centric technology to help streamline workflows and improve productivity and ROI to a wider variety of professional media organizations."

Colin previously served as Director Strategic Accounts at UK-based Red Bee Media, where he and his team supervised a number of high-profile accounts (including Disney, Microsoft, Orange, UKTV and Sky) and spearheaded the company's business development efforts. During this time he significantly grew new business at Red Bee and pioneered a number of new managed production and distribution services for the company.

Prior to that Colin led the online transformation of a well-known European service provider and spent many years in the Telco sector (with brands such as Motorola and O2).

"Colin brings an entrepreneurial approach, based on his years of experience running private technology businesses, that will serve him well in this new role," said Alan Wright, Senior Vice President of EMEA for Grass Valley. "That means he knows how to get things done in the most efficient way. He makes a fine addition to our team and we welcome his impressive abilities that will benefit customers and make the sales process simpler yet much more comprehensive in scope."

Hay holds an MBA (Distinction) from Warwick Business School, where he is also an Associate Fellow.

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About Grass Valley – the Premier Video Technology Solutions Company

With a rich history serving the broadcast and professional video industries, the Grass Valley name is synonymous with innovation, leadership, and performance. With a full range of products and services supporting many of the world's most high-profile live events, Grass Valley offers the most comprehensive portfolio of software, services and IT infrastructure. Customers deploying Grass Valley solutions include most of the world's leading broadcast and teleproduction IT facilities, independent video professionals, as well as emerging content creators and distributors providers of broadband, telecommunications, and transmission services. When you're watching news, sports, or entertainment programming, whether on a TV, the web, or a mobile phone, you're watching Grass Valley at work in the connected world.

For information about Grass Valley products, please visit www.grassvalley.com.