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Grass Valley Technologies Helps Brazil's Rede Integração Migrate Its Local Stations to HD News Production

Las Vegas (National Association of Broadcasters Convention – Booth# SL106) April 9, 2011 — The Rede Integração network, a TV Globo Network affiliate located in the Brazilian state of Minas Gerais, has installed a fully networked high-definition (HD) digital news production systems based on Grass Valley™ editing systems and media servers to help its TV Panorama station located in the City of Juiz de Fora to create news content faster and more efficiently. The new Grass Valley news production platform will be fully operational in April.

The highly rated broadcaster chose a news production solution based on Grass Valley's EDIUS® using the STORM™ 3G Elite HD editing platform, which is being tightly integrated with a series of Grass Valley K2 Summit™ media servers and a third-party newsroom computer system (NRCS) called EasyNews (a Brazilian NRCS solution whose integration was a key factor for TV Rede Integração).

Grass Valley engineers helped implement the tapeless production system using the MOS protocol and Grass Valley Aurora™ Ingest and Playout software modules to manage and control the K2 Summit servers. This file-based infrastructure allows news producers, reporters, and editors to manage, view, and share the same material from their respective desktops.

"When we began to spec the different systems, we were looking for a long-term partnership, not just a bunch of boxes, and Grass Valley really proved its value in this area," said Paulo Feres, Engineering Director for Rede Integração. "Our plan is to migrate all six our TV stations to a tapeless HD news environment and Grass Valley will support us every step of the way with a reliable solution. The EDIUS system is a powerful tool for our day-to-day editing workflow and the K2 Summit gives us the capability to manage our rundowns more efficiently while ensuring the best quality."

The Grass Valley local office in Brazil was instrumental in helping Rede Integração install their new equipment as well as developing a roadmap for future growth that includes full clip browsing capability from Grass Valley and a company-wide media asset management solution.

"As more and more stations across South America migrate to HD news production, they are choosing Grass Valley as their main supplier because we offer expert local support and real value for their investment," said Jeff Rosica, Executive Vice President for Grass Valley. "The STORM 3G Elite HD editing platform is a turnkey product that is easy and Rede Integração was careful to implement a platform that can grow as the need arises."

The Grass Valley STORM 3G Elite HD turnkey editing platform includes abreakout box with full 3G SDI support which enables 1080p I/O. It ships with a full version of EDIUS 6.

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About Grass Valley

With a rich history serving the broadcast and professional video industries, the Grass Valley name is synonymous with innovation, leadership, and performance. With a full range of products and services supporting many of the world's most high-profile television events, Grass Valley offers the most comprehensive portfolio of flexible and cost-effective digital technologies and systems available. Customers deploying Grass Valley solutions include most of the world's leading broadcast and teleproduction facilities, independent video professionals, as well as emerging content creators and distributors providing broadband, telecommunications, and transmission services. When you're watching news, sports, or entertainment programming, whether on a TV, the Web, or a mobile phone, you're watching Grass Valley at work.

For information about Grass Valley products, please visit www.grassvalley.com.

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