Amsterdam, The Netherlands (IBC — Stand 1.D11), September 08, 2011 — At IBC2011, Grass Valley™ will show how easy it is to take any live program and automatically format it for the web and mobile computing devices, complete with the ability to replace advertisements in the live stream, with its turnkey MediaFUSE® Live automated content repurposing & multi-distribution system.

This plug-and-play streaming solution offers dynamic live streaming in the Flash, HLS-5, and Windows Media formats. This allows TV broadcasters and all types of multi-platform content providers to automatically convert linear content and stream it live to address 95% of the multimedia consumption devices (such as the Apple iPad, iPhone, and Google Android) in use today.

MediaFUSE Live also includes Show Builder, which allows non-technical users to gather independent, stand-alone clips and combine them into a live show.

"A lot of content providers are looking for an easy way to take live content—and even pre-recorded content—and stream it to viewers using the latest technologies," said Scott Murray, Senior Vice President, Live Production Solutions for Grass Valley. "With MediaFUSE Live, this process is not only easy; it works right out of the box. Add to that the ability to replace ads in the live stream, and you not only have a live streaming solution, you also have the potential for a new revenue stream."

MediaFUSE Live works with the SD/HD-SDI and audio program output feed of any device, and streams to most content delivery networks.

Pricing and Availability
MediaFUSE Live will begin shipping in November 2011, for a list price of $47,995.

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About Grass Valley – the Premier Video Technology Solutions Company

With a rich history serving the broadcast and professional video industries, the Grass Valley name is synonymous with innovation, leadership, and performance. With a full range of products and services supporting many of the world's most high-profile television events, Grass Valley offers the most comprehensive portfolio of flexible and cost-effective digital technologies and systems available. Customers deploying Grass Valley solutions include most of the world's leading broadcast and teleproduction facilities, independent video professionals, as well as emerging content creators and distributors providing broadband, telecommunications, and transmission services. When you're watching news, sports, or entertainment programming, whether on a TV, the Web, or a mobile phone, you're watching Grass Valley at work.

For information about Grass Valley products, please visit: www.grassvalley.com