Grass Valley Boosts Operational Flexibility and Ergonomics with New Color Viewfinder for LDK Series Cameras

Amsterdam, The Netherlands (IBC — Stand 1.D11), September 08, 2011Grass Valley™ is launching a new 9" (225 mm) diagonal LCD color viewfinder for its LDK Series of cameras – the LDK 5309/10. Giving the operator a large bright display with supporting functionality, the new 16x10 (16x9 active video with 16x1 on-screen menu) viewfinder will provide access to much of the camera's controls for additional ease of operation.

The new viewfinder provides advanced features to help operators capture the perfect shot. For very fine focus and picture adjustment, the system can zoom to pixel-for-pixel size, with a full frame picture-in-picture simultaneously available. The viewfinder mounts either directly onto the camera or the SuperXpander large lens adaptor. Using the viewfinder's arm for positioning, it can be placed in a broad range of locations to suit the user and the application.

The viewfinder has three rotary controls and four push-buttons, which can be assigned to specific camera control tasks from on-screen menus, easily reachable at the front. User set-ups, such as whether each button is a toggle or momentary switch, can be saved and recalled.

"This new viewfinder is all about making life easier for the operator," said Marcel Koutstaal, Senior Vice President, Cameras for Grass Valley. "In the heat of live production, it can be awkward to move away to look for a control, so we put them where the operator instinctively looks – on the viewfinder.

"The unique arm mounting of the viewfinder is another response to customer requests," Koutstaal added. "Users said that in some applications – like concerts or operas – having a viewfinder in the traditional position on top of the camera was blocking the view of audience members behind. The new mount allows the operator to minimize disruption without losing any operational convenience."

Pricing & Availability
The new LDK 5309/10 9" LCD viewfinder will be available in October 2011 at a price of $21,299 (€14,499).

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With a rich history serving the broadcast and professional video industries, the Grass Valley name is synonymous with innovation, leadership, and performance. With a full range of products and services supporting many of the world's most high-profile television events, Grass Valley offers the most comprehensive portfolio of flexible and cost-effective digital technologies and systems available. Customers deploying Grass Valley solutions include most of the world's leading broadcast and teleproduction facilities, independent video professionals, as well as emerging content creators and distributors providing broadband, telecommunications, and transmission services. When you're watching news, sports, or entertainment programming, whether on a TV, the Web, or a mobile phone, you're watching Grass Valley at work.

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Press Contacts

Denise R. Williams
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Tel: +1 503 526 8160
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