Amsterdam, The Netherlands (IBC — Stand 1.D11), September 10, 2011 — CAMERON | PACE Group, the global leader in 3D technology, and Grass Valley™, the premiere video technology solutions company, have formed a strategic alliance to accelerate the broadcast industry's transformation to 3D stereoscopic production.

The alliance between CAMERON | PACE Group and Grass Valley is centered on bringing a better 3D workflow to the broadcast arena, developing new products for the market, and advancing and promoting more efficient and effective production solutions in the live 3D sports and entertainment broadcasting areas. The historic alliance will benefit all production and content creation companies involved in 3D.

"We have to have powerful alliances with people who are major players in broadcast in order to really be able to fulfill this future and supply the kind of quality 3D entertainment that people are going to demand," said James Cameron, Co-Chairman of CAMERON | PACE Group. "It's very exciting what we're going to be able to do together, in term of creating new products and integrating them into the workflows. We've been working together for a long time and this just formalizes the relationship."

Grass Valley believes that, for 3D to be a commercial success in the broadcast industry, both 2D and 3D programming content must come from the same equipment and crew, and backs up the company perspective with 3D features and functionality as 'standard' equipment packages.

"How are we going to get all the way through this challenge of making 3D more cost effective and making it more similar to the 2D approach?", asked Vince Pace, Co-Chairman and CEO of CAMERON | PACE Group. "What you're hearing today is exactly how we're going to achieve that. By forming an alliance with Grass Valley, we're going to work together for those integrated solutions, not just for the future, but for the here and now. With this relationship, we're going to tell the complete story in 3D and we're going to enhance the complete entertainment value of the product, and we're going to do that through technology. We're not going to increase your crew size, we're not going to increase your dependency on additional personnel, and we're going to manage those costs so that when you compare them to the revenue delta, they make sense to you, and that is good business for us."

"This alliance is exactly what the industry needs," said Alain Andreoli, President and CEO of Grass Valley. "Since the introduction of practical 3D production systems for broadcast, the main sticking-point has been the unnecessary costs and workflow issues associated with producing an event for both the traditional 2D audience and the emerging 3D audience. Grass Valley, in its alliance with CAMERON | PACE Group, will be able to silence the critics by making the business case for dual production practical while delivering the best pictures to both audiences."

"James Cameron and Vince Pace have more than a decade long track record of making industry-changing and historic technical and creative breakthroughs in 3D theatrical and documentary film making—and they are now applying their legendary talents to driving commercial success in the 3D broadcast arena," said Jeff Rosica, Executive Vice President of Grass Valley. "Thanks to the latest development from the CAMERON | PACE Group, the Shadow 5D camera system, the world of simultaneous 2D and 3D production is now closer than ever, giving content producers worldwide the cost-effective and efficient production capabilities they have been asking for."

As the first step in the alliance, CAMERON | PACE Group will incorporate Grass Valley production technologies, including the Kayenne™ Video Production Center switcher, K2 Production Clients, and K2 Dyno™ Replay Controllers into their most current, state-of-the art, 3D production truck.

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About Grass Valley – the Premier Video Technology Solutions Company

With a rich history serving the broadcast and professional video industries, the Grass Valley name is synonymous with innovation, leadership, and performance. With a full range of products and services supporting many of the world's most high-profile television events, Grass Valley offers the most comprehensive portfolio of flexible and cost-effective digital technologies and systems available. Customers deploying Grass Valley solutions include most of the world's leading broadcast and teleproduction facilities, independent video professionals, as well as emerging content creators and distributors providing broadband, telecommunications, and transmission services. When you're watching news, sports, or entertainment programming, whether on a TV, the Web, or a mobile phone, you're watching Grass Valley at work.

For information about Grass Valley products, please visit www.grassvalley.com