Special program allows users of competitive applications to upgrade with little investment to the fastest, most format flexible HD editing platform in the industry

San Francisco, Calif., October 20, 2011 — Grass Valley™ has announced that, as part of a special competitive upgrade promotion, users of Apple's Final Cut Pro, Adobe Premiere, and Avid's Media Composer can now upgrade to EDIUS^® 6 nonlinear editing program for just $399. That's 50 percent off the regular price.

Thanks to the new promotion, which is only available through the end of this year, users upgrading can enjoy all of the real-time signal processing and multi-format support (on the same timeline) of the EDIUS system's suite of professional tools.

While many current users believe Apple is apparently moving away from the professional video industry with FCP X, Grass Valley continues to add the features and functionality that pros need most. For example, the latest version of EDIUS (version 6.05, distributed free of charge to registered version 6.0 users from the Grass Valley driver download page), brings new video file formats and hardware-assisted H.264 encoding, This latest update also supports both 50p & 60p file import, allowing for a smoother workflow within EDIUS 6.

"This activity is being sparked by Apple's recent dramatic changes to the Final Cut editing product, but we thought that Avid and Adobe customers should benefit too," said Charlie Dunn, Executive Vice President of Products for Grass Valley. "We're committed to the professional production marketplace for the long term and will continue to advance the program's many capabilities for the benefit of our customers, and anyone that wants to produce high-quality content faster and more efficiently."

For users of Intel's Second Generation Core Processor, EDIUS has extended support for Quick Sync Video Hardware H.264 video encoding of MP4 files to complement the AVCHD acceleration introduced in EDIUS 6 version 6.02. Users will be able to enjoy faster than real-time encoding of videos for iPhone, Play Station Portable, as well as H.264/AVC videos up to 1920x1080p50/60.

EDIUS 6 nonlinear editing software is designed to meet the demands of the broadcast production environment and independent editors requiring the highest quality and real-time performance in an easy to use application

This special $399 (€299) cross-grade program, including third-party software, is only available through December 31, 2011.

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About Grass Valley — the Premier Video Technology Solutions Company

With a rich history serving the broadcast and professional video industries, the Grass Valley name is synonymous with innovation, leadership, and performance. With a full range of products and services supporting many of the world's most high-profile television events, Grass Valley offers the most comprehensive portfolio of flexible and cost-effective digital technologies and systems available. Customers deploying Grass Valley solutions include most of the world's leading broadcast and teleproduction facilities, independent video professionals, as well as emerging content creators and distributors providing broadband, telecommunications, and transmission services. When you're watching news, sports, or entertainment programming, whether on a TV, the Web, or a mobile phone, you're watching Grass Valley at work.

For information about Grass Valley products, please visit www.grassvalley.com.