Grass Valley To Highlight File-based Innovations for Live Production & Content Delivery at IBC 2012
San Francisco, Calif., August 09, 2012 — Utilizing the latest IT and IP technologies, Grass Valley™ is continuing to deliver complete solutions for its customers to develop efficient workflows for live production, news, and multi-platform playout, particularly catering to the need to supply content to the abundance of connected devices available.
At the upcoming 2012 IBC Exhibition in Amsterdam, Grass Valley will introduce new enhancements to its portfolio of cameras, slow-motion replay systems, production switchers, media servers, networked storage and, routing switchers.
Showcasing streamlined workflows, the latest features of the Grass Valley STRATUS™ Media Workflow Application Framework bring the power and flexibility of a service-oriented architecture for media creation and management in production environments. With GV STRATUS, Grass Valley can easily and regularly add new software components to preserve customers' investments and help them leverage and upgrade to the most advanced content creation tools quickly and easily.
The latest version of GV STRATUS includes archive, conform, and metadata management enhancements. This functionality, when combined with ENPS, Octopus, or iNEWS newsroom computer systems, permits users to access all of their STRATUS tools within the NRCS—streamlining the entire news production process. These new tools also facilitate the unlimited sharing of clips and content creation tools between collaborative workgroups or individual users.
With its advanced codec, multi-format file support, and unparalled speed, Grass Valley EDIUS® is quickly becoming one of the dominant solutions among editors working in the digital news and professional video production industries, and is fully integrated with GV STRATUS. A new systemized version of EDIUS—EDIUS Elite—is specifically designed to provide comprehensive interoperability with the K2 Summit™ platform and GV STRATUS, enabling fast-turn production in environments such as news and studios.
EDIUS Elite, which is based on EDIUS Pro 6.5, will be demonstrated by Grass Valley at IBC, and has native support for raw footage captured with digital cinematography cameras, including those from RED Digital, as well as comprehensive 3D editing tools and 3D workflow support.
Grass Valley is also making its renowned codec technology freely available (with registration) to be used with other applications. The PC-based HQ/HQX codecs (8-bit and 10-bit respectively), a QuickTime version of the HQ/HQX codecs (for both Windows and Mac platforms) is available for free download from the Grass Valley website (www.grassvalley.com/support/downloads/products, General Utilities).
"We're hearing from our customers that real value and flexibility are most important in the new products we offer, so that's what you'll see across all of our product lines at IBC," said Jeff Rosica, Executive Vice President of Grass Valley. "Grass Valley has enjoyed a good year in the market; we're getting stronger and penetrating more regions than ever before. We're looking forward to a great show, filled with a few surprises that attendees will definitely want to come see for themselves."
For more than 50 years, the Grass Valley name has been synonymous with innovation, leadership, and performance. Our full range of solutions and services is unmatched in the industry, leveraging the economies of scale of the IT industry with our proprietary core knowledge of media processing and storage. Grass Valley customers include most of the world's leading broadcasters, teleproduction facilities, and service providers, as well as independent video professionals who rely on our products to cover the world's most high-profile live events, as well as to benefit from efficiencies in day-to-day operations. When you're watching news, sports, or entertainment programming—whether on a TV, the web, or a mobile device—you're watching Grass Valley at work in today's connected world.
For information about Grass Valley solutions and services, please visit www.grassvalley.com.