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AVIT-Systems Joins Grass Valley's 'Connect' Partner Program

San Francisco, Calif., September 05, 2012Grass Valley™, the Premier Video Technology Solutions Company, today announced a partnership agreement with AVIT-Systems A/S, the largest provider of Professional AV and broadcast solutions in Scandinavia.

As of today, AVIT-Systems is a Grass Valley Solution Provider and an Authorized Service Partner of Grass Valley's entire video portfolio in Denmark, Norway, and Sweden.

Moving forward, Grass Valley and AVIT-Systems will leverage each other's industry expertise to solve customer challenges, supporting customers in project scoping and delivery, as well as service training.

"Grass Valley is leading the way in video technology and we're excited to be formalizing our relationship with them," said Claus Bech Espensen, Managing Director at AVIT-Systems. "The Nordics provides a great number of opportunities for Grass Valley, and we look forward to working closely to expand Grass Valley's reach across the region."

Grass Valley's new partner program, Connect, is designed to enhance the customer experience, while extending the company's support and services capabilities through its partners.

"Our partner channel is the key to our strategy of providing a better experience for our customers locally, wherever they are," said Michele Carvalho, Vice President for EMEA Channels at Grass Valley. "AVIT-Systems' leadership in the region means that Grass Valley is well-placed to respond to customer needs and to truly capitalize on the opportunities in the region."

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About AVIT-Systems

AVIT-Systems is a part of Nordjyske Kommunikation Group, which is 100% owned by Nordjyske Holding. AVIT-Systems are one of Scandinavia's leading suppliers of products, solutions and concepts for broadcasters and AV companies. The company deals with all technical aspects of design, consultancy, development and implementation of advanced audio and video installations.

AVIT-Systems has among others delivered solutions for DR, SVT, NRK, TV2 Norway, TV 2 regions in Denmark, the state-owned Greenland television and radio station KNR and the Faroese television and radio station Kringvarp.


About Grass Valley – The Premier Video Technology Solutions Company

For more than 50 years, the Grass Valley name has been synonymous with innovation, leadership, and performance. Our full range of solutions and services is unmatched in the industry, leveraging the economies of scale of the IT industry with our proprietary core knowledge of media processing and storage. Grass Valley customers include most of the world's leading broadcasters, teleproduction facilities, and service providers, as well as independent video professionals who rely on our products to cover the world's most high-profile live events, as well as to benefit from efficiencies in day-to-day operations. When you're watching news, sports, or entertainment programming—whether on a TV, the web, or a mobile device—you're watching Grass Valley at work in today's connected world.

For information about Grass Valley solutions and services, please visit www.grassvalley.com.

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