Press Room
Contacts, Press Releases, and Media Alerts

Grass Valley Introduces LDX Flex, the new entry level model from the successful LDX Series Camera family

New affordable, upgradeable LDX Flex camera brings unheard of price performance for multiple markets.

San Francisco, Calif., March 01, 2013 Grass Valley® has added the LDX Flex™ studio camera system as an entry-level offering to its LDX Series™ of upgradable system cameras. The affordable LDX Flex delivers the same high-quality images and performance—and supports the use of the same accessories—as other cameras in the LDX Series for a single production format, but can be upgraded through the entire LDX range: LDX Première™, LDX Elite™, and LDX WorldCam™ as required.

Designed as a cost effective acquisition camera, perfect for news/talk, corporate, educational, studio, and small mobile truck environments the LDX Flex provides a wide range of gamma and knee adjustments, a powerful secondary color corrector for two independent colors at the same time, and the choice of fiber or triax camera transmission using all the different versions of the 3G base stations, including the new XCU™ (eXchangeable Control Unit) WorldCam™ base station.

"By offering a single format entry point, with the same excellent picture quality as the whole range, our customers can buy what they need when they need it, confident that as their business grows, so can their cameras" said Graham Sharp, SVP and Chief Marketing Officer for Grass Valley. "It is part of our strategy to innovate in business engagement as well as technology — making cameras software upgradable, provides lots of future flexibility in the product for both us and our customers"

The LDX Series makes buying a camera system simple. Customers select the level of acquisition format they require today, confident that as their production needs change, they can upgrade as required:

The LDX Series support the following formats:
  • LDX Flex: 1080i50, or 1080i59.94 or 720p50 or 720p59.94
  • LDX Première: 1080i50/59.94 & 720p50/59.94
  • LDX Elite: 1080PsF25/29.97, 1080i50/59.94 & 720p50/59.94
  • LDX WorldCam: 1080p50/59.94, 1080PsF25/29.97, 1080i50/59.94 & 720p50/59.94
A simple upgrade advances every LDX Series camera to the next camera in the range.

Grass Valley will be exhibiting at the National Association of Broadcasters (NAB) show in Las Vegas from April 8-11, 2013, in the South Hall lower level, booth SL206.

###

About Grass Valley

For more than 50 years, the Grass Valley name has been synonymous with innovation, leadership, and performance. Our full range of solutions and services is unmatched in the industry, leveraging the economies of scale of the IT industry with our proprietary core knowledge of media processing and storage. Grass Valley customers include most of the world's leading broadcasters, teleproduction facilities, and service providers, as well as independent video professionals who rely on our products to cover the world's most high-profile live events, as well as to benefit from efficiencies in day-to-day operations. When you're watching news, sports, or entertainment programming—whether on a TV, the web, or a mobile device—you're watching Grass Valley at work in today's connected world.

For information about Grass Valley products, please visit www.grassvalley.com.

Grass Valley, LDX Series, LDX Premiére, LDX Elite, LDX WorldCam, LDX Flex, and XCU WorldCam are trademarks or registered trademarks of GVBB Holdings S.a.r.l and its affiliates. Other names may be trademarks of their respective owners.
Sales/USA +1 530 265 1000/Canada +1 514 333 1772/LATAM +1 786 845 5600/Europe +44 (0) 118 952 3400/Asia +852 2539 6987
Copyright © 2014 Grass Valley. All rights reserved. Legal Terms Privacy Careers About Us Contact Press View All Products