Mediatec Broadcast Transforms HD Production Quality with Streamlined Grass Valley Solution
San Francisco, Calif., February 28, 2013 — Mediatec Broadcast, an international leader in broadcast production, has chosen Grass Valley® to enable its ongoing expansion in the global live broadcast and events market. Grass Valley will help Mediatec Broadcast standardize and streamline its broadcast acquisition and production workflows to increase productivity across the organization.
Headquartered in Sweden, Mediatec Broadcast will deploy a total of 46 complete Grass Valley LDK 8000 Elite cameras with 3G Fiber Transmission systems, two LDK 8300 live super slow-motion cameras, two Kayak™ 2.5 M/E HD digital production switchers and a number of other accessories to various departments in Scandinavia and Finland.
"With our international reputation for unparalleled technical expertise and high-end in-house technologies, it's vitally important that we are able to provide innovative, flexible, and creative solutions for broadcast and production at major and smaller scale events worldwide," said Paul Henriksen, CEO for Mediatec Broadcast. "The Grass Valley deployment offers a complete end-to-end solution, which will enable our cameras to become part of the workflow and switch to any of the current TV formats up to 1080p. This will help us to work smarter and meet the challenges associated with live TV production."
As part of the deployment eight LDK 8000 Elite camera systems were sent to Norway, six to Finland, and 32 to Sweden. The LDK 8300 super slow-motion cameras were sent to Norway. By selecting the LDK 8000 Elite Series, Mediatec benefits from the most comprehensive, multiformat, and future-proofed camera system available on the market. It can capture HD images natively, and switch instantly between multiple formats and selectable frame-rates of up to 1080p50, taking HD to a higher level of quality than previously possible.
Also included in the sale were two Grass Valley Kayak switchers—highly affordable, compact, and flexible systems—offering a wide array of high-end features for everything from live studio and mobile production, to small corporate studios and editing applications. The Kayak switchers are the fourth and fifth identical units to be installed in a series of identical OB vans, designed and built to an exact match, enabling a uniform approach.
"With Mediatec's rapidly expanding business, it's important that the broadcast and production solutions Mediatec deploys allow the creative flexibility that they need, in addition to enabling the production efficiencies required in today's fast moving market," said Alan Wright, Regional President for Europe, Middle East, and Africa at Grass Valley. "We're proud to be supporting Mediatec to enable its ongoing expansion in the global live broadcast and events market."
Mediatec's move to greater efficiency reflects a key trend in the broadcast market. According to a recent industry report, consultants and market analysts agree efficiency is one of the key elements of a successful global strategy for the future. "Over the last few years we have seen the shift to file-based/tapeless workflows making it much easier to repurpose media again and again," said Ian Bowker, a consultant and principal at Icon Broadcast. "Broadcast technology buyers are clearly focused on creating efficiencies wherever possible, while at the same time working to generate new revenue streams."
For more than 50 years, the Grass Valley name has been synonymous with innovation, leadership, and performance. Our full range of solutions and services is unmatched in the industry, leveraging the economies of scale of the IT industry with our proprietary core knowledge of media processing and storage. Grass Valley customers include most of the world's leading broadcasters, teleproduction facilities, and service providers, as well as independent video professionals who rely on our products to cover the world's most high-profile live events, as well as to benefit from efficiencies in day-to-day operations. When you're watching news, sports, or entertainment programming—whether on a TV, the web, or a mobile device—you're watching Grass Valley at work in today's connected world.
For information about Grass Valley solutions and services, please visit www.grassvalley.com.