San Francisco, Calif., April 8, 2013 — At NAB 2013, Grass Valley® will launch a new software update for its GV STRATUS® nonlinear production application framework. This update includes a powerful set of new tools which offers increased functionality with a highly configurable user experience. GV STRATUS sets a new standard in facilitating integrated end-to-end nonlinear production. GV STRATUS takes file-based productions to the next level by leveraging the unique combination of Grass Valley user knowledge, engineering excellence, and product portfolio.
NEW in GV STRATUS:
Because of its nature and design, GV STRATUS is helping users to mix more types of productions by utilizing a unified production asset management system and toolset combination. This makes GV STRATUS the only solution capable of handling any kind of production need, and establishes it as the benchmark in usability; thereby reducing training costs and enabling users to be more efficient.
"Content is no longer made for just one screen—operators now face a number of challenges in order to meet the demands of a more dispersed, multi-screen, multiplatform audience," said Mike Cronk, Senior Vice President, Marketing at Grass Valley. "They need to be able to send content across numerous distribution channels at the same time, despite the varying requirements for image size, quality, and overall systems management."
GV STRATUS is an innovative application framework for nonlinear production tools that media production organizations use to increase productivity, reduce errors, and enhance the creative process. Unlike typical applications, each user is presented with a highly customizable interface with only the tools needed for their specific task and authorization level based on their login credentials. With GV STRATUS's robust production asset management capabilities, content and rich metadata are captured and tracked throughout the lifetime of the asset, enabling efficient sharing and repurposing. In addition, because GV STRATUS has a powerful rules engine, workflow tasks may be easily automated freeing users to focus on creating high quality content. The forward thinking approach of GV STRATUS for made to order, file-based workflows is enhancing the business models of news, live, and playout media production organizations worldwide.
Grass Valley is exhibiting at the National Association of Broadcasters (NAB) show in Las Vegas from April 8-11 2013, in the South Hall lower level, booth SL206.
About Grass Valley
For more than 50 years, the Grass Valley name has been synonymous with innovation, leadership, and performance. Our full range of solutions and services is unmatched in the industry, leveraging the economies of scale of the IT industry with our proprietary core knowledge of media processing and storage. Grass Valley customers include most of the world's leading broadcasters, teleproduction facilities, and service providers, as well as independent video professionals who rely on our products to cover the world's most high-profile live events, as well as to benefit from efficiencies in day-to-day operations. When you're watching news, sports, or entertainment programming—whether on a TV, the web, or a mobile device—you're watching Grass Valley at work in today's connected world.
For information about Grass Valley solutions and services, please visit www.grassvalley.com.
Grass Valley, (STRATUS; Aurora) are trademarks or registered trademarks of GVBB Holdings S.a.r.l and its affiliates. Other names may be trademarks of their respective owners.