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London's ES Broadcast Adds 10 LDX Series Cameras to Rental Inventory

San Francisco, Calif., May 7, 2013 — London-based ES Broadcast has added 10 premium Grass Valley® LDX WorldCam™ cameras to its equipment hire inventory, making it the first rental house to offer the new LDX Series™ cameras. The 10 LDX WorldCam camera systems are based on advanced Xensium-FT CMOS imagers and come with the 3G Transmission Twin base station, which supports 3G/1080p, Triax, and Dark Fiber. To offer maximum flexibility in the camera transmission chain, the LDK 4426 3G Triax Camera to Fiber Converters are also included.

"With an ever-changing marketplace, it's essential that we keep in stock the equipment that our customers like and continue to hire regularly," said Warren Taggart, Managing Director of ES Broadcast Hire Ltd. "While the LDX Series is relatively new, we have seen European companies purchasing them, as well as UK-based OB companies considering them. We expect having the LDX Series available for hire will broaden our customer base going forward."

ES Broadcast is equipped to supply a complete production solution—based on LDX Series cameras—for both hire and sales.

"As a relatively new company, it's refreshing to see that ES Broadcast is breaking new ground as a rental company, and is offering the latest camera technology in the marketplace—the LDX Series—to its customers," said Tim Thorsteinson, President and CEO at Grass Valley. "We look forward to working closely with ES Broadcast to make sure that the LDX Series of cameras is benefitting the equipment hire market."

The LDX Series of upgradable cameras helps to streamline the way that live content is produced and delivered by providing a simple and easy way for users to select the level of acquisition format flexibility they require today, based on a common hardware platform that provides for software upgrades tomorrow.

The LDX Series consists of four cameras offering different formats and features:
LDX Flex™: 1080i50/59.94 or 720p50/59.94
LDX Première™: 1080i50/59.94 & 720p50/59.94
LDX Elite™: 1080PsF25/29.97, 1080i50/59.94 & 720p50/59.94
LDX WorldCam: 1080p50/59.94, 1080PsF25/29.97, 1080i50/59.94 & 720p50/59.94

A simple GV-eLicense provides a cost-effective upgrade path for every LDX model (except WorldCam). With the option of a 7-day license or a perpetual license, LDX owners can more effectively manage CAPEX and OPEX as well as enjoy the flexibility to expand their camera's capabilities and easily address changes in production requirements.


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About Grass Valley

For more than 50 years, the Grass Valley name has been synonymous with innovation, leadership, and performance. Our full range of solutions and services is unmatched in the industry, leveraging the economies of scale of the IT industry with our proprietary core knowledge of media processing and storage. Grass Valley customers include most of the world's leading broadcasters, teleproduction facilities, and service providers, as well as independent video professionals who rely on our products to cover the world's most high-profile live events, as well as to benefit from efficiencies in day-to-day operations. When you're watching news, sports, or entertainment programming—whether on a TV, the web, or a mobile device—you're watching Grass Valley at work in today's connected world.

For information about Grass Valley products, please visit www.grassvalley.com.

Grass Valley, LDX Series, LDX Flex, LDX Première, LDX Elite, and LDX WorldCam are trademarks or registered trademarks of GVBB Holdings S.a.r.l. and its affiliates. Other names may be trademarks of their respective owners.
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