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Grass Valley Strengthens LATAM Sales Team

San Francisco, Calif., June 20, 2013 — To continue serving its Latin American customers and foster new opportunities within the region, Grass Valley® is building upon the momentum it has already gained in the Latin American market by strengthening its sales force in Brazil with new additions to the team. This follows a 2012 re-structuring of the Miami office, which is responsible for the north and south regions of Latin America, as well as Central America and the Caribbean.

"We're excited to welcome our newest members to our already-strong sales force in Latin America as each brings a unique vision to his respective position," said Mike Cronk, Senior Vice President, Marketing at Grass Valley. "We see great opportunities ahead in the region, and we're confident that our new team members will enable us to further deliver the results our customers are looking for."

Grass Valley has re-structured its sales team in Brazil, beginning with the appointment of Felipe Andrade to Regional Sales Manager. Andrade will oversee sales and work closely with a newly appointed sales team in the region, which includes three new hires. Each new appointee brings a wealth of industry knowledge and experience to their respective position, enabling the company to remain strong in a growing market.

Alberto Santana has joined Grass Valley as the new Channel Sales Manager, where he will lead the channel sales business and help establish partnerships with resellers. Santana held a successful sales position with Sony for many years. Cristiano Barbieri serves as Grass Valley's new Account Executive, with a direct focus on customer sales. Barbieri was formerly with Harris Corporation. Guilherme Duarte has been appointed Pre-Sales Engineer, supporting a variety of sales opportunities within the country. Guilherme is a former pre-sales specialist at Projects Broadcast, where he garnered extensive experience in both pre-sales and field service. The new staff members will report to Andrade.

"Latin America is an important and growing market for us, evidenced by the team we set in place in our Miami office in 2012. Ariel Sardinas, Director for LATAM North and South, Jose Calles, Sales Manager for South LATAM, Electo Reyes, Solution Architect, and Hector Sanchez, Sales Manager, are key drivers of our recent success in the region, providing in-depth knowledge and expertise to our customers," said Rafael Castillo, Senior Vice President, LATAM Region for Grass Valley.


About Grass Valley

Grass Valley is changing the way live television is made and delivered. Recognized with 18 Emmy® awards for technology innovation, Grass Valley's product portfolio—from image acquisition to playout—offers a complete end-to-end workflow of flexible, future-proofed solutions which enable broadcasters and content owners to build multiscreen, multiplatform futures. By simplifying and enhancing the way content is produced and distributed, Grass Valley gives customers the freedom they need to be creative in the studio, the field, and the newsroom. Merging optimizations of IT technologies with best-in-breed media systems, Grass Valley's next generation solutions deliver higher quality and greater efficiencies. Customers include world-leading broadcasters, teleproduction facilities, service providers, government, religious, educational, corporate, and independent video professionals. Grass Valley is headquartered in San Francisco, and maintains local presence across the globe with offices throughout North and Latin America, Europe, the Middle East, and Asia-Pacific regions.

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