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Grass Valley Appoints Adolfo Rodriguez as Director, Server Product Management

• Responsible for driving growth and product development in the company's Service Delivery Platform (SDP) business
• Brings 30 years of experience in media server technology and video workflows


Hillsboro, Ore., October 9, 2013Grass Valley® today announced the appointment of Adolfo Rodriguez as Director of Server Product Management, effective October 7, 2013. Rodriguez will assume responsibility for Grass Valley's growing broadcast and media server business. Rodriguez brings 30 years of industry expertise in broadcast and video workflows, media server technology, and file-based workflows to Grass Valley.

"We're pleased to welcome Adolfo to the Grass Valley team" said Mike Cronk, Senior Vice President of Marketing, Grass Valley. "With his 30 year track record of successfully researching, defining, and delivering cutting-edge video products, Adolfo has the expertise necessary to strengthen our business and drive the technology forward."

Rodriguez joins Grass Valley from Harmonic, Inc., where he spent the last three years as Director of Technical Marketing until 2012 when he became Director of Solutions Engineering. Prior to that, he held the post of Director, Technical Marketing at OMNEON Video Networks. Rodriguez has also held positions with Snell (formerly Snell & Wilcox) and Tektronix.

"There is real momentum in Grass Valley's business, which is a great opportunity for me to take on and give the company continued success through effective and innovative delivery within its server business," said Rodriguez. "I'm eager to help Grass Valley further define its strategy and deliver top-notch quality to its customers around the world."

Rodriguez holds a BSEE from the University of Portland and an MBA from the University of Oregon.

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About Grass Valley

Grass Valley is changing the way live television is made and delivered. Recognized with 18 Emmy® awards for technology innovation, Grass Valley's product portfolio—from image acquisition to playout—offers a complete end-to-end workflow of flexible, forward thinking solutions which enable broadcasters and content owners to build multiscreen, multiplatform futures. By simplifying and enhancing the way content is produced and distributed, Grass Valley gives customers the freedom they need to be creative in the studio, the field, and the newsroom. Merging optimizations of IT technologies with best-in-breed media systems, Grass Valley's next generation solutions deliver higher quality and greater efficiencies. Customers include world-leading broadcasters, teleproduction facilities, service providers, government, religious, educational, corporate, and independent video professionals. Grass Valley is headquartered in Hillsboro, OR, and maintains local presence across the globe with offices throughout North and Latin America, Europe, the Middle East, and Asia-Pacific regions.

For information about Grass Valley solutions and services, please visit www.grassvalley.com.

Grass Valley is a trademark or registered trademarks of GVBB Holdings S.a.r.l and its affiliates. Emmy is a registered trademark of NATAS/ATAS. Other names may be trademarks of their respective owners.

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