• New solution adds resource-efficiency and optimizes media workflows
• Represents the evolution to nonlinear media production in Brazilian television market
Hillsboro, Ore., October 10, 2013 — Brazil's TV Vitoria/Record, delivering news and other informational programming to millions of viewers across Brazil, has selected an end-to-end solution from Grass Valley® to facilitate a quick and smooth transition from SD to HD. Grass Valley is supplying the station with a GV STRATUS® nonlinear media production toolset, eight EDIUS® Elite nonlinear editing software seats, a Karrera® Video Production Center switcher with K-Frame™, four LDX Flex™ HD studio camera systems with XCU™ (eXchangeable Control Unit) base stations, three K2 Summit® 3G 4-channel media servers, a K2 Solo® 3G portable 2-channel media server, and the K2 Dyno® S Replay Controller, as well as K2 SAN storage. The project will be completed in March 2014.
"We are fully committed to providing our viewers the best quality of service possible, so transitioning from SD to HD is a natural next step for us," said Jocemiro Perreira at TV Vitoria/Record. "Grass Valley has seamlessly made our roadmap to HD possible. The complete solution means we will have a fully modernized infrastructure, and with GV STRATUS we will have a wide variety of tools that allow us to truly maximize our workflows."
With its new HD solution in place, the station will benefit from a long overdue nonlinear operation and multiplatform distribution, as well as improved 3G signal transmission with the LDX Flex HD camera systems and XCU base stations in place.
"We're so pleased to add TV Vitoria/Record to our growing list of broadcasters around the world who are adding the powerful GV STRATUS toolset to their operations," said Felipe Andrade, Regional Sales Director LATAM, Grass Valley. "The upgrade from SD to HD is still being adopted by TV stations around the world and Grass Valley's cutting-edge solutions make this transition easy for broadcasters."
At the center of the TV Vitoria/Record operation will be GV STRATUS which adds to the momentum gained by several GV STRATUS wins around the world and builds upon Grass Valley's success in the Latin America region. GV STRATUS gives TV Vitoria/Record staff a wide range of software-centric tools for a complete nonlinear production workflow. It offers support for ingest, editing, content aggregation, logging, transfer and playout, and enables a 'create once, publish everywhere' workflow.
"This project with TV Vitoria/Record is of great importance to us as we continue to foster growth in the LATAM region," said Rafael Castillo, Senior Vice President of Latin American Region, Grass Valley. "Grass Valley is significantly growing market share in the LATAM region, due in no small part to our expertise in helping broadcasters to conquer the challenges of live production and employ unique, nonlinear production workflows that drive success".
About Grass Valley
Grass Valley is changing the way live television is made and delivered. Recognized with 18 Emmy® awards for technology innovation, Grass Valley's product portfolio—from image acquisition to playout—offers a complete end-to-end workflow of flexible, forward thinking solutions which enable broadcasters and content owners to build multiscreen, multiplatform futures. By simplifying and enhancing the way content is produced and distributed, Grass Valley gives customers the freedom they need to be creative in the studio, the field, and the newsroom. Merging optimizations of IT technologies with best-in-breed media systems, Grass Valley's next generation solutions deliver higher quality and greater efficiencies. Customers include world-leading broadcasters, teleproduction facilities, service providers, government, religious, educational, corporate, and independent video professionals. Grass Valley is headquartered in Hillsboro, OR, and maintains local presence across the globe with offices throughout North and Latin America, Europe, the Middle East, and Asia-Pacific regions.
For information about Grass Valley solutions and services, please visit www.grassvalley.com.
Grass Valley and EDIUS, GV STRATUS, Karrera, K-Frame, K2 Summit, K2 Solo, K2 Dyno S, and LDX are trademarks or registered trademarks of GVBB Holdings S.a.r.l and its affiliates. Emmy is a registered trademark of NATAS/ATAS. Other names may be trademarks of their respective owners.