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Grass Valley Appoints Jose Luis Reyes as Regional Sales Manager, LATAM South

• Assumes overall responsibility for all southern LATAM business aspects
• Brings more than 25 years of sales and technical expertise to his new position

Hillsboro Ore., December 6, 2013Grass Valley® today announced the appointment of Jose Luis Reyes as Regional Sales Manager, LATAM South. Effective immediately, Reyes will assume overall responsibility for all of Grass Valley's business aspects in the southern LATAM region, including engaging with key customers, developing new markets, and managing the company's reseller network and systems integrators.

"Grass Valley is pleased to welcome Jose as the newest member of our growing LATAM sales team," said Rafael Castillo, Senior Vice President, LATAM Sales. "Jose has an impressive sales background with several leading technology companies both in the United States and Venezuela, as well as strong technical knowledge of various product lines. We are confident that his experience and skillset will help us grow our sales and strengthen our relationships with existing customers in the southern LATAM region."

Reyes joins Grass Valley from Video Solutions International, where he spent six years as Vice President of Sales & Operations. His duties included the overall support and maintenance of a large sales force, as well as creating and supervising a distribution network for Latin America and the Caribbean. Before taking on this role, Reyes spent the previous two years as the company's Broadcast Manager. Prior to his time at Video Solutions International, Reyes served two years as Project Manager for Electro Equipment, where he worked on brand channel development.

"I'm excited to join the visionary team at Grass Valley, especially at a time when the broadcast market in the LATAM region is growing at such an impressive pace," said Reyes. "Grass Valley's long-standing success in the broadcast market means it is one of the strongest companies in this industry, and I'm committed to help successfully implement the roadmap needed to deliver sophisticated and cost-effective broadcast solutions to the southern LATAM region."

Reyes holds various certificates in technical management and sales management from organizations both in the United States and Venezuela, including a Sales Force CRM Administration first degree. He is based in the company's Miami office and reports to Rafael Castillo.


About Grass Valley

Grass Valley is changing the way live television is made and delivered. Recognized with 18 Emmy® awards for technology innovation, Grass Valley's product portfolio—from image acquisition to playout—offers a complete end-to-end workflow of flexible, forward thinking solutions which enable broadcasters and content owners to build multiscreen, multiplatform futures. By simplifying and enhancing the way content is produced and distributed, Grass Valley gives customers the freedom they need to be creative in the studio, the field, and the newsroom. Merging optimizations of IT technologies with best-in-breed media systems, Grass Valley's next generation solutions deliver higher quality and greater efficiencies. Customers include world-leading broadcasters, teleproduction facilities, service providers, government, religious, educational, corporate, and independent video professionals. Grass Valley is headquartered in Hillsboro, OR, and maintains local presence across the globe with offices throughout North and Latin America, Europe, the Middle East, and Asia-Pacific regions.

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