Grass Valley Strengthens Visibility in the UK with CVP Group Strategic Partnership
Hillsboro, Ore., December 18, 2013 — In a move to generate further momentum and growth within its customer base in the United Kingdom, Grass Valley® announces an agreement with the UK-based CVP Group as a Broadcast Reseller of its camera, switcher, and server product lines. CVP Group is a unique reseller with 25 years of experience in broadcast and video production.
"We're excited to partner with Grass Valley because it broadens the depth of the technologies that we can offer our customers here in the UK," said Jon Fry, Sales Director at CVP Group. "To have access to Grass Valley's breadth of solutions is hugely beneficial on many levels. It means our customers can significantly enhance their productions and their creativity, and it extends our product portfolio to accelerate our footprint in the UK market."
CVP Group has hands-on experience with the products it sells. The company relies upon product specialists and five engineers across six locations in the UK, including Brentford, Soho, Studley, Cardiff, Preston, and Glasgow. CVP Group greatly benefits from the wide range of cameras, switchers, and servers that Grass Valley offers—enabling both companies to deliver highly efficient solutions across the value chain for these products.
"Drawing on CVP Group's depth of knowledge and experience is of huge importance to us," commented Said Bacho, Senior Vice President of EMEA, Grass Valley. "This partnership puts our customers in the UK within greater reach of our unique product portfolio—enabling them to significantly increase workflow efficiencies in the competitive broadcast market. The deal also aligns perfectly with our business strategy to increase our sales in the UK and drive new growth within the region."
Grass Valley is changing the way live television is made and delivered. Recognized with 18 Emmy® Awards for technology innovation, Grass Valley's product portfolio—from image acquisition to playout—offers a complete end-to-end workflow of flexible, forward thinking solutions which enable broadcasters and content owners to build multiscreen, multiplatform futures. By simplifying and enhancing the way content is produced and distributed, Grass Valley gives customers the freedom they need to be creative in the studio, the field, and the newsroom. Merging optimizations of IT technologies with best-in-breed media systems, Grass Valley's next generation solutions deliver higher quality and greater efficiencies. Customers include world-leading broadcasters, teleproduction facilities, service providers, government, religious, educational, corporate, and independent video professionals. Grass Valley is headquartered in Hillsboro, OR, and maintains local presence across the globe with offices throughout North and Latin America, Europe, the Middle East, and Asia-Pacific regions.
For information about Grass Valley solutions and services, please visit www.grassvalley.com.