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Grass Valley's LDX Premiere Series Provides Stunning Imagery for Germany-based Production House

MCS GmbH Thüringen leverages flexibility and superior image quality with new cameras

Hillsboro, Ore., January 6, 2014 — To capture fine detail and superior image resolution for its variety of productions, Germany-based production house MCS GmbH Thüringen recently acquired seven LDX Premiere™ series cameras from Grass Valley®. The new HD camera systems are being used inside MCS GmbH Thüringen's two in-house studios, where its highly skilled staff creates television programming, film production, and advertising campaigns for a wide range of clients in Germany and other parts of Europe.

"With the broad portfolio of content we produce, we needed top-notch cameras that were flexible, fostered creativity, and didn't exceed our budget," said Ralf Bundrock at MCS GmbH Thüringen. "Our studios are filled with state-of-the-art equipment and the LDX Premiere cameras fit right in with our needs, especially in terms of picture quality as it delivers stunning 1080i/720p images."

The LDX Premiere offers high performance in an economical dual format HD camera for a range of broadcast applications and offers unrivalled cost performance. Based on state-of-the-art, third-generation CMOS imagers—Grass Valley's Xensium-FT—the cameras meet MCS Thüringen's requirement for brilliant HD imagery at an attractive price point.

The LDX Premiere is also software-upgradeable as with the entire LDX range, allowing users to flexibly trade-off between CapEx and OpEx expenditures according to their business needs. This is made possible with the GV-eLicense program, through which customers can elevate their camera's capabilities to the next level of functionality for just seven days or indefinitely as required.

"With the success of the LDX Series in the region, it's exciting for us to be able to announce another LDX win in Germany with MCS GmbH Thüringen," commented Said Bacho, Senior Vice President, EMEA, Grass Valley. "With such a varying body of work, it was important for MCS to have versatile camera systems in place that reflect their impressive operations. As with our entire LDX line, we created the Premiere with flexibility and versatility in mind for a wide range of applications. MCS needed a high end and cost-effective solution to support the variety of work it produces, and the LDX Premiere, especially with its licensing model, is the perfect fit."

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About Grass Valley

Grass Valley is changing the way live television is made and delivered. Recognized with 18 Emmy® Awards for technology innovation, Grass Valley's product portfolio—from image acquisition to playout—offers a complete end-to-end workflow of flexible, forward thinking solutions which enable broadcasters and content owners to build multiscreen, multiplatform futures. By simplifying and enhancing the way content is produced and distributed, Grass Valley gives customers the freedom they need to be creative in the studio, the field, and the newsroom. Merging optimizations of IT technologies with best-in-breed media systems, Grass Valley's next generation solutions deliver higher quality and greater efficiencies. Customers include world-leading broadcasters, teleproduction facilities, service providers, government, religious, educational, corporate, and independent video professionals. Grass Valley is headquartered in Hillsboro, OR, and maintains local presence across the globe with offices throughout North and Latin America, Europe, the Middle East, and Asia-Pacific regions.

For information about Grass Valley solutions and services, please visit www.grassvalley.com.

Grass Valley and LDX Premiere are trademarks or registered trademarks of GVBB Holdings S.a.r.l and its affiliates. Emmy is a registered trademark of NATAS/ATAS. Other names may be trademarks of their respective owners.
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