New Thomson Grass Valley ADVC-HD50 Provides Unique Video Conversion from HDMI Camcorders
Powerful Standalone Conversion Device Brings HD Flexibility to the Professional Videography Market
Paris, France/Nevada City, California, February 28, 2008 Building on the tremendous success of its Thomson Grass Valley ADVC (Advanced Digital Video Converter) family, Thomson (Euronext Paris: 18453; NYSE: TMS) announces the launch of the ADVC-HD50, bringing high-definition (HD) flexibility into the professional videography and prosumer marketplace for the first time.
HDMI (High Definition Multimedia Interface) is quickly becoming a common interface, featured on many new HDV and AVCHD camcorders. The ADVC-HD50 converts the uncompressed HDMI HD video and audio to the HDV format and outputs the signal via FireWire (IEEE 1394) for use in any HDV-compatible nonlinear editor. The ADVC-HD50 can be used with both Mac and PC-based editors.
"High quality camcorders and powerful editors like EDIUS® and Final Cut Pro mean that videographers and prosumer users are now capable of producing excellent video productions, and are demanding greater flexibility with connectivity than ever before," said Jeff Rosica, Senior Vice President of Thomson's Broadcast & Professional Solutions business unit.. "We see the results of this trend in the remarkable growth for the entire ADVC family, which grew in sales by 20 percent in 2007. Adding high definition capabilities is the logical next step for this product family, and the ADVC-HD50 fills an important market need."
Although it brings powerful HD functionality to the ADVC family, the ADVC-HD50 is incredibly easy to use, equipped with simple front panel status display, with all connectivity at the rear.
Pricing and Availability
The ADVC-HD50 will be available in April 2008, at a suggested retail price of $999 (€699).
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About Thomson World leader in digital
video technologies
Thomson (Euronext Paris: 18453; NYSE: TMS) provides technology, services, and systems to help its Media, Entertainment & Communications clients content creators, content distributors and users of its technology realize their business goals and optimize their performance in a rapidly changing technology environment. For more information: www.thomson.net.
Thomson's Systems division develops video and film technologies, products and services sold to all major Hollywood studios, all major television, satellite, and cable broadcasters under the Thomson Grass Valley brand-name for the delivery of analog and digital entertainment. The division also includes the Thomson Premises Systems Business Unit,, a leading supplier of residential gateways and digital entertainment decoders to the world's major telecom service providers, cable operators as well as satellite and terrestrial broadcasters and the Network Intelligence Solutions organization, one of the leading suppliers of VoIP and IPTV service delivery platforms enabling telecom operators to deploy broadband telephony, IPTV, Triple Play and Fixed-Mobile Convergence services.
For information about Grass Valley products from
Thomson please visit www.thomsongrassvalley.com.
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