Amsterdam, The Netherlands (IBC2012—Stand 1.D11), September 07, 2012 — With the introduction of the new version of the K2 Edge™ Smart Playout Center, Grass Valley® can now provide the whole gamut of delivery and publishing solutions from traditional Master Control through to IT-centric server-based solutions, combining automation, replay, graphics, switching and branding.
The K2 Edge Smart Playout Center is a platform from which multiple quantities and variations of automated, integrated playout channels can be configured. It is the next evolution in delivery and publishing solutions with lower initial capital cost along with lower operating costs.
Combined with Grass Valley's STRATUS™ for playout, the K2 Edge Smart Playout Center becomes a cost effective solution for ingest, preparation and branding of multiple channels of playout, including multi-screen delivery capability.
GlobeCast provides a portfolio of playout, content management and distribution solutions from its Media Centers to all major broadcast markets worldwide. In this context, GlobeCast plans to also provide playout services from its Paris facilities, servicing the entire EMEA region.
GlobeCast selected the Grass Valley K2 Edge Smart Playout Center solution to further strengthen its media management services as part of the company's expanded offering which range from playout for start-up channels with looped content, to global content workflows with fully-managed operations and channel localization services.
"K2 Edge helps us meet the demands of our customers in the EMEA region," says Philippe Rouxel, Chief Marketing Officer at GlobeCast. "It is crucial that we provide quality and innovative playout solutions to broadcasters, built upon future-proof technical platforms. We were searching for an integrated system that could do everything a channel needed, be it an existing or a new customer. Following a thorough study of available technology, the Grass Valley K2 Edge Smart Playout Center solution appeals to GlobeCast as an easy-to-use, flexible and scalable platform for our new GlobeCast "Studio Playout" solution."
"Our solution offers GlobeCast the scalability and flexibility needed to meet the growing demands of its customers," said Françoise Semin, Vice President for Southern Europe, Middle East, and Africa at Grass Valley. "Customers like GlobeCast want solutions that provide efficiencies and savings, yet at the same time ensure a high-quality output. The K2 Edge system is ideal, providing smaller or newer entrants with a simpler, more cost effective solution than traditional automation, but still scalable to larger multi-channel systems."
K2 Edge™ is a file-based, integrated playout solution featuring K2 TX/MAM™ media asset management and Grass Valley Cobalt™ playlist software. The K2 Edge system offers a robust and proven Linux-based, multi-platform playout solution that includes built-in graphics and subtitling capabilities. One of the principal innovations in the K2 Edge Smart Playout Center is Channel Composer, a new approach to creating the look for any channel. Channel Composer allows users to define, develop and test the branding of a channel at the point of creation and to customize promos and other spots according to editorial and business rules. This approach eliminates a lot of time and costs in the edit suite and reduces the amount of inventory to be managed in any facility. The installation at GlobeCast provides a high availability infrastructure for mission-critical 24/7 playout applications with highly scalable architecture.
The GlobeCast/Grass Valley solution will be shown at IBC 2012, RAI Amsterdam, September 7-11, booth 1.A29.
For more than 50 years, the Grass Valley name has been synonymous with innovation, leadership, and performance. Our full range of solutions and services is unmatched in the industry, leveraging the economies of scale of the IT industry with our proprietary core knowledge of media processing and storage. Grass Valley customers include most of the world's leading broadcasters, teleproduction facilities, and service providers, as well as independent video professionals who rely on our products to cover the world's most high-profile live events, as well as to benefit from efficiencies in day-to-day operations. When you're watching news, sports, or entertainment programming—whether on a TV, the web, or a mobile device—you're watching Grass Valley at work in today's connected world.
For information about Grass Valley solutions and services, please visit www.grassvalley.com.