Hillsboro Ore., September 4, 2013 — Canadian Broadcaster Shaw Media will upgrade its existing Grass Valley® Aurora™ system to the GV STRATUS® media workflow application in seven of its news stations throughout the rest of this year. The project will stretch across the country with integration of GV STRATUS in five additional TV stations in 2014. GV STRATUS will optimize Shaw's workflow by providing a versatile software-based platform for nonlinear media production. It will expand desktop access to all users and provide integration across all GV STRATUS sites, enabling users to share functions for search, view, move and edit. It will also provide Shaw Media with an impressive 3,785 hours of HD storage.
"As a leading broadcaster in Canada, it is vital for us to ensure that our news media management tools and systems enable us to provide our viewers the level of service and quality they have come to expect, as our news publishing opportunities grow.
"Upgrading our existing Aurora system to GV STRATUS is an important step in streamlining our operations for multi-platform publishing on a 24/7 basis. Having worked with Grass Valley technology already, our experience has been that Grass Valley stands behind their products and we look forward to their continued support. With GV STRATUS all of our users will be connected and able to share content, which is ideal for a network such as ours which stretches over a large geographical area," said Carol Darling, Vice President Engineering and Broadcast Systems, Shaw Media.
GV STRATUS is an innovative application framework for nonlinear production tools to support every part of the content creation and distribution lifecycle through a common graphical user interface model. It includes tools for ingest, editing, content aggregation, logging, transfer and playout. It is a collaborative, evolvable and agile platform with a common user experience across media production applications, enabling more efficient operational models. All archive content, proxy files, and metadata can be moved from an existing Aurora system to a GV STRATUS system. This permits a facility to have a smooth transition to a newer state-of-the-art news production system without losing pre-existing content.
"It's exciting for us to be able to announce a Canadian GV STRATUS customer because there the broadcast market is such a vibrant and fast-paced environment to work in," said Tim Thorsteinson, President and CEO, Grass Valley. "One of the real challenges for today's broadcasters is investing in technology for the future while also maximizing cost efficiencies. Grass Valley solutions like GV STRATUS are future-proofed and offer new streamlined ways of working so that broadcasters can meet this challenge head-on."
Grass Valley will be exhibiting at IBC in Amsterdam, Sept 13th — 17th, 2013 on stand #1.D11, Hall 1.
Grass Valley® is changing the way live television is made and delivered. Recognized with 18 Emmy® awards for technology innovation, Grass Valley's product portfolio—from image acquisition to playout—offers a complete end-to-end workflow of flexible, future-proofed solutions which enable broadcasters and content owners to build multiscreen, multiplatform futures. By simplifying and enhancing the way content is produced and distributed, Grass Valley gives customers the freedom they need to be creative in the studio, the field, and the newsroom. Merging optimizations of IT technologies with best-in-breed media systems, Grass Valley's next generation solutions deliver higher quality and greater efficiencies. Customers include world-leading broadcasters, teleproduction facilities, service providers, government, religious, educational, corporate, and independent video professionals. Grass Valley is headquartered in San Francisco, and maintains local presence across the globe with offices throughout North and Latin America, Europe, the Middle East, and Asia-Pacific regions.
For information about Grass Valley solutions and services, please visit www.grassvalley.com.