MONTREAL, September 11, 2018
— At IBC 2018, Grass Valley, a Belden Brand, will cement its position as the market leader in cloud-based and software-defined broadcast technology and solutions by demonstrating entire news production and playout workflows running virtually for the first time.
In a departure from previous IBC exhibitions, the amount of market-leading hardware traditionally featured on the Grass Valley booth (# 9.A01) will be drastically reduced to dedicate more focus on its extensive suite of cloud-enabled solutions.
With consumer demand for more content on a greater number of devices, broadcasters are under increased pressure to reach ever-widening audiences on tighter budgets. This is why the need for efficient, flexible workflows that are both scalable and future-proof is critical. Cloud-enabled solutions deliver workflows that can scale up or down as needed, delivering greater efficiency while still allowing broadcasters to provide more content to more viewers across more devices.
"Our industry is in an exciting transition period," said Tim Shoulders, president of Grass Valley. "The ability to make fast and smart decisions to capitalize on the promise it holds will undoubtedly set the winners apart, and IBC will make it clear who those are. The cloud will be key in driving the future of broadcast media technology, and the strategy within Grass Valley's IBC booth will not only reflect this, but support our position as the number one player in this industry. We have an unwavering dedication to being the long-term business transformation partner to guide our customers through the decision to invest in IP and other enabling technologies, and IBC will be a clear demonstration of how we're doing this."
The latest version of the GV STRATUS nonlinear production system delivers a suite of tools that includes simple editing via the GV STRATUS web client. Operators can work anywhere on any supported device, capturing content from a wide range of sources, editing while mobile in our new HTML5 simple editor and triggering automated Social Media publishing via the GV STRATUS Rules Engine. The latest version of the versatile production solution will be demonstrated as a miniature virtualized installation in the booth.
Grass Valley's playout systems will be installed to showcase the flexibility and agility of its pure software solutions. This area of the booth will be free of racks for the first time. GV Flex Cloud Orchestrated Playout will be demonstrated and hosted in the cloud via Azure. A dedicated playout node will handle streaming to YouTube Live and Grass Valley will demonstrate how additional playout nodes can be rapidly spun-up on commercially available off-the-shelf (COTS) hardware. Grass Valley's Morpheus Playout Automation and ICE Automated Channel Playout will also be virtualized on COTS hardware at IBC 2018.
"Thanks to all the work done by equipment manufacturers and industry standard groups, IP is advancing and maturing in the way it enables efficiency for broadcasters and media organizations," added Shoulders. "Our cloud and software-based solutions enable these industry players to seamlessly and cost-effectively scale to support new services, and better allocate their resources. It's logical then to use the cloud to best demonstrate this at IBC."
Grass Valley will be hosting a press conference on Thursday, September 13 at 3:15pm
at Hotel Novotel Amsterdam City. To RSVP, please contact email@example.com
To register for a 1-1 briefing with Grass Valley, please contact firstname.lastname@example.org
For information about Grass Valley solutions and services, please visit grassvalley.com.
Grass Valley is focused on empowering customers to create, control and connect content wherever, however and whenever it is consumed. In this ever-changing media landscape, content remains the most important element. Many of our customers are faced with the need to create and support new workflows while continuing to operate their legacy workflows, simultaneously broadcasting through traditional channels, Over-The-Top platforms, and Video-On-Demand as well as to tablets, PCs, and mobile devices.
We provide the innovative tools and expertise to help customers improve the efficiency of their operations while telling better stories to attract and keep viewers. With Grass Valley's integrated solutions that enable flexibility, efficiency, cost-effectiveness, quality and scalability, broadcasters and content creators have what they need to sustain their businesses. Headquartered in Montreal, Grass Valley has been in the broadcast business for nearly 60 years and is part of St. Louis-based Belden Inc. For more information, visit www.belden.com.