Integrated Playout

IT-based Automated Playout for Multiformat Content Delivery
Grass Valley’s iTX is the world’s most widely-deployed, advanced, integrated playout platform for broadcast television. For everything from prime-time TV to specialized channels, iTX delivers outstanding IP/SDI format flexibility and scalability for future readiness in a flexible, scalable, multifunction playout platform that covers all your needs including audio processing and the industry’s widest selection of multilevel graphics capabilities. Today, more than 1,500 on-air channels worldwide rely on iTX to make their high-quality playout operation more efficient — without compromise.

iTX On-Demand specifically addresses the preparation of VOD and Catch-Up TV assets in a way that dramatically reduces operational costs and the time it takes to get content onto VOD platforms, for both pre-recorded and live content. iTX On-Demand automates the VOD process. It’s not a separate, or downstream, process — VOD asset creation is embedded into the production from the start, using powerful recipes that take the pain out of complex workflows making them easy to execute.
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