MediaFUSE | Grass Valley

MediaFUSE

Automated Content Repurposing and Multi-Distribution System

The Grass Valley™ MediaFUSE® automated live and on-demand content repurposing and multi-distribution system makes the repurposing content for web and mobile distribution more efficient, and more profitable, by consolidating multiple production steps into an integrated workflow. Using it, you can repurpose all your broadcast content—including alternate stories and extended-play content—in minutes, not hours. And with minimal resources.

MediaFUSE includes powerful hardware for encoding and transcoding content into more than 40 formats, including Flash, 3GP, Windows Media, H.264, MPEG-2/4, etc., as well as common software tools for preproduction, production, post production and management of extended play content that allow users of all technical abilities to take part in the content repurposing process thus enabling the Create Once, Publish Everywhere workflow. MediaFUSE combined with Ignite™ provides a true live-to-air-to web production environment that supports on-demand and live WMV streaming, with ad and content replacement when interfaced to a supported ad traffic management system via BXF.

Broadcast Engineering Pick Hit Winner - NAB 2011

ConnectedWorld.TV Production Tools Award 2011

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Video contents by chapter

Chapter 1: Introduction
Chapter 2: Pre-production with FusePRODUCE
Chapter 3: Live production with FusePRODUCE
Chapter 4: Post-production with FuseAPPROVE
Chapter 5: Management & distribution using FuseFLOW
Chapter 6: Additional uses for MediaFUSE

Key Features

Efficiently repurposes content for distribution via Internet, mobile devices, VOD, and syndication—in fewer steps and much less time
COPE (create once, publish everywhere) model supports easy addition of metadata during pre-production to automate segmenting, categorizing, transcoding, and publishing to alternate mediums
Fully monetizes broadcast assets via:
- Increased repurposed content–up to 5X
- Boosting online viewership and maximizing advertising avails
- Targeted online advertising and promotional campaigns
- Live content streaming with new alternate ads or replacement content with no additional human intervention
- Ability to quickly create links to related content, driving additional advertising opportunities
Interfaces with supported traffic and billing systems, via BXF, to schedule and verify ads in the live streams
Enables reporting/posting complete stories for online and mobile consumption, letting viewers choose between a quick overview or a full in-depth viewing experience
Generates on-demand content in Windows Media, Flash, 3GP, QuickTime, MPEG-2, MPEG-4, H.264, AVI, and other formats
Supports live streaming of Windows Media content
Support on-the-fly content changes via pre-production tagging—live stream segments can be eliminated or replaced during broadcast

Specifications

FusePRODUCE Module
The FusePRODUCE module runs on the newsroom computer system (NRCS) workstation and is compatible with the AP ENPS and Avid iNEWS NRCS clients. FusePRODUCE communicates with the NRCS server to update the rundown with the appropriate MediaFUSE metadata

FuseIGNITE Interface
MediaFUSE requires an Ignite system running software version 5.2 or higher

FuseENCODE System
The FuseENCODE system includes the following hardware components:

High-performance 2 RU server with an HD/SD-SDI video capture input and a minimum of 4 GB RAM and 750 MB storage space
Network interfaces:
- One gigabit Ethernet NIC for use with the content network
- One 10/100Base-T minimum NIC for use with the control network
Video capture – input is dual-mode HD/SD-SDI video with embedded AES/EBU audio

FuseENCODE Server
The FuseENCODE server includes video, audio, control, and encoded content connections
Connection type/connection features:

Video: Standard-definition (SD) video connection is SDI (SMPTE 259M on BNC)
Audio: Connections include analog (XLR) through the supplied analog audio embedder, embedded in SDI (SMPTE 272M on BNC)

Control network features:

All control and configuration connections with FuseENCODE server are via TCP/IP
Connection points include the Ignite module and FuseFLOW Web services
The configuration and control protocol is in XML format

FuseAPPROVE Module
Minimum hardware requirements for the FuseAPPROVE workstation (supplied by customer):

Windows XP workstation with graphics card and monitor (1024x768 minimum resolution)
Network interfaces: Gigabit Ethernet NIC for connection with the content network
Jog/shuttle controller (supplied with the FuseAPPROVE application)—external jog/shuttle controller improves the efficiency of reviewing and approving content

FuseXCODE System
The FuseXCODE system includes the following hardware components:

High performance 1 RU server that contains that contains a minimum of 4 GB RAM and 750 MB storage space
Network interfaces:
- One gigabit Ethernet NIC for use with the content network
- One 10/100Base-T minimum NIC for use with the control network

Transcoding Content
The FuseXCODE server accepts the WMV master show file and then segments and produces files that are transcoded into different compression resolutions and formats that include WMV, Flash, 3GP, MXF (Material eXchange Format), MPEG-2 and support for other formats.

FuseFLOW System
The FuseFLOW system includes the following hardware components:

3.75 TB RAID-5 storage space
At least 4 GB RAM
Network interfaces:
- One gigabit Ethernet NIC for use with the content gigabit Ethernet network
- One 10/100Base-T minimum NIC for use with the control network
Keyboard and mouse

Product Highlights

The Only Complete End-to-End Content Multi-Distribution and Repurposing Automation System
Repurpose Live and Extended Play Content Automatically, In Minutes
Content Management Tools for Technical and Non-Technical Personnel
Implements the Create Once, Publish Everywhere Workflow

MediaFUSE provides easy-to-use tools for use in the newsroom, during live and post-production, and content deployment, which allows those in different departments to take part in the content repurposing process.
MediaFUSE enables all journalists to become "multimedia journalists." The newsroom can control the journalistic aspects of content, the Web department can control the technical aspects of multi-distribution, and MediaFUSE automates the encoding, transcoding, automatic editing, metadata control, and other technical aspects with little to no human intervention. 

Many content repurposing processes today are linear actions which result in delays of getting time-sensitive content to the Web and mobile outlets. MediaFUSE automates the parts of these workflows that traditionally are bottle-necks to result in orders of magnitude of efficiency in getting content repurposed.
MediaFUSE can stream content live, with alternate stories and breaks on-the-fly, and the ability to embargo certain content for which there are licensing issues.
MediaFUSE provides powerful automated content handling for file-based extended play and raw content – things that today rarely make it to air or to the Web. Monetizing this content is as easy as dragging the clips into watch folders that automatically process and transcode the clips and deliver them to the content management system.

MediaFUSE works with iNews (v 2.6.8+) and ENPS (v 6+) to enable the ability to mark stories with metadata prior to them going to air. This metadata is processed during the live production in Ignite to allow for automated segmenting, transcoding, and deployment in minutes.
MediaFUSE's post production approval application—FuseAPPROVE—provides non-technical users the ability to trim clips, select thumbnail and slide show images, edit textual accompaniment stories and metadata, and approve extended play content for deployment into the content management system.
MediaFUSE does the technical heavy lifting, so users can concentrate on producing better content and managing presentation aspects of Web and mobile delivery.

You invest time and money to create valuable content. When you want to repurpose this content for distribution to the Web, mobile, and other mediums, why re-invent the wheel? MediaFUSE provides the tools and technology for your existing staff to quickly and efficiently repurpose up to 5X more content.