Grass Valley playout solutions give you the option of working the way that works best for you — IT-based integrated control, cloud-enabled control or server/automation, all with the monitoring, graphics and captioning support you expect from Grass Valley.
When automation is the heart of your MCR operation, then you know how complex dealing with pre-recorded content, live programming or a combination can be — especially when you add graphics, branding, subtitling and captioning.
That's why Grass Valley can provide all the pieces to make your automation system easy to use. iTX is the world's first and most advanced integrated playout platform for broadcast television, with more than 1,800 channels on-air around the world and has been proven to help reduce OPEX budgets by as much as 20% per year by re-writing the traditional cost of ownership model with a solution that's so much more than just a channel-in-a-box. iTX delivers more than 17.5 million hours of broadcast television a year for channels ranging from national broadcasters and global brands to local stations, carrying some of the biggest live events.
iTX On-Demand specifically addresses the preparation of VOD and Catch-Up TV assets in a way that dramatically reduces operational costs and the time it takes to get content onto VOD platforms, for both pre-recorded and live content. iTX On-Demand automates the VOD process. It’s not a separate, or downstream, process — VOD asset creation is embedded into the production from the start, using powerful recipes that take the pain out of complex workflows making them easy to execute.