The UK school summer holidays have begun, which in our industry usually signals that the quiet countdown to IBC is underway (four weeks to go but who’s counting?). As IBC in Amsterdam gets closer, I think it’s worth being more precise about what the growing overlap between broadcast and enterprise media really means.
Organizations are investing more heavily in video because it has become part of how they operate. A CEO’s address can shape how employees respond to a change in direction. An earnings call can affect investor confidence. Those productions may not sit within a television schedule, but they face the kind of scrutiny broadcasters have dealt with for decades.
People spend their lives surrounded by high quality video. The same device streams live sports, creator content, and a company town hall, and audiences don’t lower their expectations simply because the content comes from an enterprise rather than a broadcaster. If it looks poor, sounds bad, or feels awkward, people switch off or go elsewhere. Poor production can also damage an organization’s credibility, making it appear careless or unprofessional.
In this context, aspiring to ‘broadcast quality’ is much more than a conversation about resolution. It’s about confidence: that everything will look and sound right, the workflow has been properly planned and the operator isn’t relying on luck when the stream goes live.
“The last 20 percent” does most of the work
One of the things we’ve learned as we’ve expanded further into enterprise is that the core platform doesn’t need to be reinvented for every use case. The same production engine can support a broadcaster or a global enterprise, so the challenge is adapting it to the way each organization works.
On one of the InfoComm panels I joined this year, I described this as “the last 20 percent.” The core platform provides the processing power and operational resilience but the remaining work is understanding how that organization actually operates. A workplace technology team has different priorities from a broadcast engineer, just as a house of worship run by volunteers has different needs from a venue delivering major live events. The underlying platform can be very similar, but the experience around it has to reflect those differences.
Software gives us much more freedom to build powerful technology underneath while simplifying what people use day to day. That doesn’t make engineering less important. If anything, it becomes more important because people stop noticing it. That flexibility also has to fit comfortably within the organization’s IT environment. Security reviews will come, infrastructure teams will ask detailed questions (and they should), and broadcast vendors moving into enterprise environments need to understand those requirements early and design for them from the start. The standards may be different from those in a broadcast facility, but expectations around resilience remain the same.
That principle extends to industry standards as well. I’m genuinely interested in where IPMX is heading because I think it has enormous potential. But adopting a standard simply because it exists isn’t a strategy! The starting point should always be the outcome you’re trying to achieve and the people who’ll use the system. Everything else follows from there.
Value is measured differently
When the conversation turns to ROI, the measures change too. In broadcast, we’re used to talking about audience figures and commercial returns. But enterprise is very different, as value lies in what the communication achieves, and that isn’t always something you can capture on a dashboard.
An executive broadcast might help a new leadership team build credibility across a global organization, while a better production workflow might allow a communications team to respond more quickly when circumstances change. Elsewhere, success might simply mean that a team can run an important event without needing outside support every time. Ultimately, the value of the technology depends on what the organization is trying to achieve. We need to understand what success looks like in each environment before deciding what belongs in the workflow.
That’s probably the biggest change I’ve noticed in recent years. We still spend plenty of time talking about cameras and standards, and we’ll continue to do so. But the more interesting conversations start somewhere else: with the organization, what it’s trying to achieve, and the people who will use the system long after the installation team has gone home.
A purpose-built production platform combining Grass Valley hardware with software-defined production tools, enabling businesses to adapt and scale without replacing infrastructure
MONTREAL, CANADA, June 17, 2026 – Grass Valley, a leading provider in live production solutions, today introduced AMPP Edge Live, a purpose-built production system designed to bring professional production capabilities to enterprise teams without the complexity of traditional multi-vendor environments. Grass Valley is unveiling AMPP Edge Live at InfoComm 2026 in Las Vegas, June 17 to 19 (North Hall: N7369-MR).
Enterprise teams across education, government, corporate communications, houses of worship, live events and media production are under increasing pressure to create more video content for their audiences. As production demands grow, many organizations are being asked to do more with limited resources and small technical teams, yet existing production systems often lack the flexibility to support new workflows without significant additional investment.
AMPP Edge Live addresses this challenge by providing a flexible production foundation that grows with organizational needs. Combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration and AMPP OS in a single solution, the platform enables organizations to deploy the capabilities they need, with the freedom to expand, repurpose and scale services as requirements change.
Rather than investing in separate systems for future production needs, organizations can build around a common production platform that evolves through software. New capabilities can be introduced without redesigning the underlying infrastructure, while validated Grass Valley hardware and a unified ownership model deliver the reliability and predictable performance organizations need for mission-critical production workflows.
“Production requirements are constantly evolving as audience expectations shift, creating challenges for enterprise organizations whose production infrastructures were not designed for today’s demands,” said Jonathan Lyth, Product Director for Enterprise Media, Grass Valley. “Businesses need production platforms that combine operational agility with the confidence of reliable performance. AMPP Edge Live delivers both, enabling organizations to adapt and scale production capabilities without adding operational complexity.”
The solution is available in two models that serve different production demands:
Across both models, operators can manage workflows that previously required multiple specialist systems and dedicated personnel, all through one production environment.
Beyond flexibility, AMPP Edge Live simplifies lifecycle management through a unified ownership model. Grass Valley designs, validates and supports AMPP Edge Live as a complete solution, managing hardware validation, software compatibility, updates and support through a single point of accountability. This removes much of the integration burden associated with multi-vendor environments while helping ensure organizations remain ready for future production requirements.
AMPP Edge Live is built on a short-depth 4 RU chassis with redundant power and modular AMPP I/O cards, so connectivity can be tailored to each workflow. It includes enterprise-grade security, centralized management and role-based access controls, and forms part of the Grass Valley Media Universe, supporting on-premise, hybrid and cloud-connected workflows. The result is a production environment that allows organizations to focus on content creation rather than infrastructure management, without compromising flexibility, reliability or performance.
AMPP Edge Live is available now in the L4000 and L6000 appliance models, with SDI 8 and SDI 12 AMPP I/O card options and media storage choices of 2 TB or 4 TB.
Note to editors
Grass Valley will showcase AMPP Edge Live at InfoComm 2026 (North Hall, N7369-MR, June 17–19). Visitors can also see Grass Valley technology in action at The Pitch (Booth N8063), an immersive live production showcase. To arrange a meeting with a Grass Valley spokesperson, please contact grassvalley@platformcomms.com
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About Grass Valley
Grass Valley empowers over 90% of the world’s top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.
With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need, from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.
With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.
InfoComm 2026 is the largest professional AV trade show in North America, and for the first time the show has a dedicated Broadcast AV presence in North Hall. If you’re an enterprise AV decision maker evaluating production infrastructure, this is your opportunity to see what’s available, compare approaches, and have direct conversations with the companies building the platforms you’ll depend on.
But trade shows can be overwhelming. Hundreds of exhibitors, thousands of products, and a lot of marketing noise competing for your attention. Knowing what to evaluate, and what questions to ask, makes the difference between a productive visit and an exhausting one.
Here’s what to look for if you’re evaluating broadcast grade production solutions for an enterprise environment.
Ask About Scalability, Not Just Capability
Every vendor on the show floor will demonstrate impressive capabilities. Multi camera switching, real time graphics, streaming output: these are table stakes. The question that matters for an enterprise buyer isn’t what the system can do in a demo. It’s how the system behaves when your requirements change.
Can the platform handle a two-camera internal briefing and a twelve-camera global event using the same operator interface? Can it scale without requiring a different system architecture? Can your team learn one workflow and apply it across every production scenario they encounter?
If the answer involves a different product for a different scale, that’s a red flag. You’re buying complexity, not scalability.
Evaluate Operator Experience, Not Just Feature Sets
The people operating your production system are rarely full-time broadcast engineers. They’re AV technicians, communications specialists, IT adjacent team members, or in some cases volunteers and students. The operator experience needs to match the people who will use it.
At InfoComm, ask vendors to show you what day two looks like. Not the keynote demo, but the Tuesday morning briefing where one person needs to get a clean, professional feed out to four platforms in 15 minutes. That’s the workflow that matters.
Interrogate the Security Model
For any organisation handling sensitive content, whether that’s corporate earnings data, government communications, or student records, the security architecture of the production platform is non-negotiable. Ask vendors specifically: where does the production data sit? What leaves your network? What’s the authentication model? How does the platform integrate with your existing IT security framework?
If the answer is vague, or if the security model requires trusting a third-party cloud with your production data, that’s worth knowing before you invest.
Look for Integration, Not Isolation
A production platform doesn’t exist in a vacuum. It needs to work with your existing AV infrastructure, your network environment, your content management systems, and your distribution channels. The most capable production switcher in the world is a liability if it can’t interoperate with the systems, it sits alongside.
Ask about open standards. Ask about API integration. Ask how the platform handles mixed vendor environments, because every enterprise AV environment is a mixed vendor environment.
Demand a Business Case, Not Just a Technology Case
The best production technology in the world is irrelevant if you can’t build a business case for it. Ask vendors to articulate the operational savings, the risk reduction, the staffing efficiency, and the content value that their platform delivers. If the conversation stays in specifications and features without connecting to business outcomes, it’s not ready for an enterprise procurement process.
Where to Start at InfoComm
Grass Valley’s meeting room is in the North Hall Broadcast AV zone. We’ve structured our InfoComm presence around 15-minute conversations designed to help you evaluate whether broadcast grade production infrastructure fits your operational environment and budget.
No product demo reel. No hard sell. A conversation with someone who’s spent the last 60 years building production systems that hold up under pressure, and who understands that enterprise buyers need business cases, not brochures.
Walk ins are welcome. But with limited slots, booking ahead guarantees your time.
Nobody plans for their AV infrastructure to become a bottleneck. It happens gradually, one workaround at a time, one “we’ll fix it after the next event” at a time, until the gap between what the organisation needs and what the system can deliver becomes impossible to ignore.
For organisations producing live video at any meaningful scale, the signs are remarkably consistent across verticals. Whether you’re running corporate communications, government media services, university broadcasting, venue production, or esports operations, the friction points tend to look the same.
Here are five indicators that your production environment has outgrown its current foundations.
1. Your biggest events require a completely different setup to your everyday production
If your CEO townhall, annual conference, or flagship event requires an external production crew, a temporary control room, or a fundamentally different technical setup to your daily operations, that’s a scalability problem.
In a broadcast grade production environment, the same platform handles both. The operator interface, the signal routing, the graphics, and the distribution path remain consistent whether the production is a simple two camera internal update or a twelve camera, multi-site, globally streamed event. Scale changes. The system doesn’t.
When your biggest moments require a parallel infrastructure, you’re paying twice: in cost, in complexity, and in risk.
2. Your team’s expertise doesn’t transfer between events or locations
An AV operator who is highly competent in Boardroom A shouldn’t need retraining for Auditorium B. A video engineer who manages signal flow at your headquarters shouldn’t face a completely different architecture at your regional office.
When workflows vary across rooms, sites, or event types, operational consistency disappears. Knowledge becomes personal rather than institutional. And the organisation becomes dependent on specific individuals rather than a reliable system.
Broadcast environments solved this decades ago. Operators work within a consistent production framework regardless of scale or location. That consistency is what allows broadcast teams to deliver thousands of hours of live output per year without the wheels falling off.
3. Post event content repurposing is manual, slow, or non-existent
A CEO’s townhall address contains messages relevant to external comms, investor relations, recruitment marketing, and internal training. A government press conference produces footage needed across multiple departments. A university lecture has value as on demand content for years.
But if extracting that value requires manual downloading, re encoding, and redistribution through disconnected systems, most of it never happens. The live event ends, and the content dies with it.
Production systems designed for professional use treat content management as part of the workflow, not an afterthought. Ingest, cataloguing, clipping, and multi-platform distribution are built into the production chain, so the content your organisation invests in producing continues to deliver value long after the live feed ends.
4. Security and compliance are afterthoughts, not architecture
For corporate enterprises handling market sensitive information, government agencies dealing with classified or sensitive content, and educational institutions subject to accessibility mandates, the security posture of the production environment matters.
Many enterprise AV setups rely on consumer or prosumer grade tools that route content through third party cloud services with limited visibility into data handling. For a departmental meeting, that may be acceptable. For an earnings call, a cabinet briefing, or a broadcast carrying sensitive institutional communications, it often isn’t.
Broadcast AV architectures are designed with data sovereignty in mind. The production data plane stays on your network. The control plane provides modern cloud managed flexibility. Security isn’t a configuration, it’s the architecture.
5. Every live production feels like the first one
This is the clearest sign. If your team approaches each live event with a fresh wave of anxiety, retesting connections, rebuilding configurations, checking that last week’s workaround still holds, the system isn’t supporting them. It’s testing them.
In organisations that have invested in broadcast grade production infrastructure, live events are routine operations. Not because the stakes are lower, but because the system is engineered for exactly this kind of sustained, repeatable, high-pressure use. That’s what broadcast equipment is designed to do. That’s why it exists.
What Comes Next
Recognising these signs is the first step. Addressing them doesn’t require building a broadcast station. It requires rethinking the production model, moving from a collection of AV tools to an integrated production platform that scales with the organisation.
Grass Valley is at InfoComm 2026 in Las Vegas (June 17 to 19) specifically to have these conversations. If any of the five signs above sound familiar, a 15-minute meeting on the show floor could change how you think about what’s possible.
Last year, Grass Valley made its ISE Show debut and approached it very deliberately as a listening exercise. You learn quickly how teams are building within real constraints, as well as the pressures they are working around and what they expect and need from the systems that support them.
12 months later, returning to Barcelona really confirmed how broadcast, AV, enterprise IT and live production are now overlapping and informing the same projects. That overlap was visible in the kinds of environments people described throughout the week. Corporate studios producing weekly output as part of internal operations, government spaces designed for permanent capture, archive and oversight, venue control rooms supporting both in-room and distributed audiences as standard.
Convergence is now expected in the design
As video becomes more embedded, the questions teams bring to the table change. Teams want workflows they can return to without rebuilding from scratch, and they want to know that when expectations change, the system will move at the same pace. Most organizations discover over time that requirements are rarely fixed and what looks sufficient during installation can feel restrictive a year later.
Enterprise environments bring additional layers of responsibility. Governance frameworks are often in place before production technology is introduced, while security review is routine. In finance environments, policy dictates where media can exist and how it can move, while in government settings, continuity and oversight are seen as core expectations.
Software-defined production has gained attention in that context because it allows a separation in the way the architecture is structured. With AMPP, media processing can remain within the customer’s controlled environment when required, while orchestration and workflow management operate independently. That flexibility provides room to adapt over time and it means teams can reconfigure workflows without dismantling the entire deployment.
When permanence changes the conversation
Another key observation from the show was the longevity of enterprise installations. They are environments expected to remain operational in the long-term and integrators play a key role because they understand how production fits into the building, the network or the governance model. Their perspective often determines whether a system becomes part of the organization’s standard operating approach.
Whether it’s integration surfaces, APIs, long-term supportability or the ability to connect production into a broader system, they are all part of what determines whether a platform can be standardized over time. These considerations influence long-term viability more than a single product specification. Channel enablement, therefore, is directly tied to product relevance. If partners cannot extend and adapt the platform confidently, then the system’s lifespan shortens.
Developing for real-world lifecycles
Looking at the upcoming roadmap, several themes are emerging. IPMX support is planned for later in 2026, building on the existing ST 2110 foundations. Interoperability continues to shape deployment decisions, particularly in environments where infrastructure must coexist with broader network strategies. Product development is also moving through steady iteration, with feature additions increasingly shaped by customer feedback from deployed environments.
But while 2026 priorities are concentrated in corporate, finance, government, and venue markets, it was interesting to see how other sectors, including esports, education, house of worship and health are already active and likely to become more structured areas of attention. The ambition for enterprise media is straightforward, building a revenue base that can grow and sit alongside broadcast over time, a reflection of just how deeply embedded video has become, especially in organizations that would not have described themselves as media operations even a few years ago.
What ISE reveals about where this is all heading
ISE 2026 reinforced that convergence between broadcast AV and enterprise media is now influencing everything from system design through to integration and procurement. Teams are approaching video as infrastructure, with longevity and adaptability now part of the evaluation criteria from the outset. For Grass Valley, it simply reinforces the direction we are already focused on. We are here to support teams with platforms and partner ecosystems that fit this enterprise reality, where convergence shapes how systems are expected to operate and evolve over time.
Collaboration brings resilient IP networking and software-defined live production together for corporate studios, town halls, and hybrid campus workflows
MONTREAL, CANADA – January 28, 2026 – Grass Valley®, the leading technology provider for live production solutions, and NETGEAR Inc.® (NASDAQ: NTGR), a global leader in network solutions, today announced a strategic partnership to serve the rapidly growing Broadcast AV segment. The collaboration combines NETGEAR AV’s live media optimized switching and secure IP networking with Grass Valley’s software-defined production tools and hardware platforms to make it simpler for enterprises to produce, manage, and distribute high-quality content.
Enterprise organizations, including corporations, universities, houses of worship, esports, and venues, increasingly require broadcast-quality production capabilities but have historically faced prohibitive costs and complexity. This partnership directly addresses that gap. Both companies share a common vision of interoperability, built on major standards including NDI, SMPTE ST 2110, Dante, and SRT, alongside a customer-first approach that simplifies user experiences and delivers powerful tools.
Matthew Yates, Director, Strategic Alliances, Grass Valley, said: “The Enterprise Media sector represents one of the fastest-growing opportunities in our industry, yet these organizations have been forced to choose between consumer-grade tools and broadcast systems designed for major networks, with the associated cost and complexity. By pairing cost-effective, user-friendly NETGEAR AV products with the industry’s most advanced software-defined production platform in AMPP, Enterprise organizations can deliver video experiences that match modern broadcast productions, while retaining the simplicity and flexibility customers expect.”
“NETGEAR has long focused on making high performance AVoIP networks easy to deploy and manage,” said Laurent Masia, Senior Director of Product Line Management, NETGEAR. “Our partnership with Grass Valley aligns perfectly with the needs of enterprise customers who want reliable, secure, and scalable video operations without the friction traditionally associated with live media workflows.”
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About Grass Valley
Grass Valley empowers over 90% of the world’s top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.
With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need – from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.
With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.
About NETGEAR
Founded in 1996 and headquartered in the USA, NETGEAR® (NASDAQ: NTGR) is a global leader in innovative networking technologies for businesses, homes, and service providers. NETGEAR delivers a wide range of award-winning, intelligent solutions designed to unleash the full potential of connectivity and power extraordinary experiences. For businesses, NETGEAR offers reliable, easy-to-use, high-performance networking solutions, including switches, routers, access points, software, and AV-over-IP technologies, tailored to meet the diverse needs of small and medium enterprises. More information is available from the NETGEAR Press Room or by calling (408) 907-8000. Connect with NETGEAR: Facebook, Instagram, and the NETGEAR blog at NETGEAR.com.
Enabling creative freedom, scalable workflows and resilience under real-world pressure
MONTREAL, CANADA – January 15, 2026 – Grass Valley, a leading provider in live production solutions, will exhibit at ISE 2026 in Barcelona from February 3–6, presenting its vision for how modern Broadcast AV teams can build flexible, reliable workflows that adapt to rising expectations without increasing cost or operational burden. From Booth 4Q900, Grass Valley will highlight how teams can combine tools smarter, reuse successful workflows and scale capability with confidence.
As high production quality becomes table stakes across Broadcast AV, differentiation is increasingly defined by adaptability rather than output alone. For enterprise organizations, production quality is not cosmetic; in moments such as earnings calls and investor briefings, it directly influences confidence in the business and can have a material impact on company valuation. Teams are being asked to deliver more platforms, more formats and more consistency, often with the same budgets and team sizes. Grass Valley focuses on giving teams the flexibility and headroom they need to respond to change while maintaining repeatability under real-world pressure.
“At every level of Broadcast AV, we see incredibly smart teams delivering outstanding results under real constraints,” said Jonathan Lyth, Director for Enterprise AV at Grass Valley. “Our goal at ISE is to show how that ingenuity can be turned into lasting advantage, giving teams the confidence to scale, adapt and protect creativity without adding unnecessary cost or complexity.”
At ISE, Grass Valley stands alongside modern Broadcast AV teams shaped by similar constraints and demands. Both operate in environments where ingenuity is essential, failure is costly and resilience matters. Grass Valley’s role is to remove friction, reduce risk and protect the creative moment as complexity grows.
Grass Valley will demonstrate how flexible system design allows smart production setups to become reusable assets rather than one-off solutions. By enabling workflows to evolve without fixed assumptions about scale or function, teams can adapt quickly to new requirements while preserving proven approaches.
The company will also highlight how the economics of scaling production are changing. Rather than overbuilding infrastructure for peak demand, Broadcast AV teams can now grow capability in line with actual needs, aligning cost with use while maintaining the reliability required for live and mission-critical environments.
Reliability remains central to Grass Valley’s philosophy. By embedding resilience into system architecture, systems absorb pressure so teams can focus on execution and experimentation rather than recovery and risk management. In this way, stability becomes a creative enabler, not a constraint.
Grass Valley’s presence at ISE reflects a shared industry reality: more platforms, more outputs and less tolerance for waste. Through open, flexible workflows that connect technologies and remove ceilings, Grass Valley helps Broadcast AV teams turn ingenuity into lasting competitive advantage.
Grass Valley will be exhibiting at ISE 2026, February 3–6, in Barcelona, at Booth 4Q900
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About Grass Valley
Grass Valley empowers over 90% of the world’s top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.
With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need – from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.
With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.
ISE on-site media contact:
Anne-Louise Buick – Platform
grassvalley@platformcomms.com
Cel. +44 (0)7538 738244
Published in the IABM Journal – September 2025 Issue
For decades, Grass Valley has been synonymous with top-tier broadcast technology, powering some of the world’s most demanding, mission-critical media workflows. From live sports to premium entertainment, our name is trusted in control rooms, OB trucks, and production hubs around the globe.
What’s less widely understood is that Grass Valley has also been a quiet but consistent player in the enterprise media (EM) market for many years. We’ve supplied tools and platforms that have powered everything from corporate communications and education to government and large-scale events. This success was largely organic, a by-product of our strength in broadcast, but in the past few years, we’ve recognised the scale of the EM opportunity and have committed to a far more focused, intentional strategy to serve it.
The growth potential here isn’t theoretical. Enterprise media applications are expanding at pace, driven by the need for organisations to communicate, collaborate, and share content with the same polish and reliability audiences expect from broadcast. These are different markets, with different dynamics, and that’s where the challenge and opportunity lie.
The Journey from Broadcast to Enterprise
Our transformation over the past few years, moving from a hardware-centric business to an agile, software-defined media company has unlocked new possibilities for us. We’ve redefined broadcast workflows with software-defined, scalable solutions, and now we can apply the same principles to enterprise media market segments.
Events such as ISE 2025 have been invaluable in sharpening our understanding of the sector. Walking the show floor, talking to customers, and observing the technology ecosystem has made it clear that ISE and InfoComm are as pivotal to enterprise AV as NAB or IBC are to broadcast. These events will be major touchpoints for us in 2026 as we showcase a refined enterprise media offering, one that blends our broadcast DNA with a deep respect for enterprise-specific needs.
Multiple Markets, Multiple Realities
One of the first lessons in enterprise media is that it’s not a single market. It’s a constellation of sectors; corporate, education, houses of worship, live events, government, healthcare, and more. Each comes with its own technical requirements, purchasing cycles, utilisation models, and measures of success.
In broadcast, the value of a production is often tied directly to revenue; advertising, sponsorship, or subscription. In enterprise, the stakes are just as high but measured differently. Consider an all-hands corporate meeting: there’s no advertising revenue, but you’re engaging hundreds or thousands of employees, all on the clock. That’s a significant investment in time, and communication must be engaging, clear, and effective for the event to be a success.
Technical and operational skill levels also vary widely between enterprise segments. A university media team may have a different approach and in-house capability than a corporate comms department, and vastly different from a worship production team. We need to research, respect, and react to these differences and not offer a broad-brush solution.
Adapting Broadcast-Grade Tech to Enterprise Needs
Our goal is not simply to take broadcast products and drop them into enterprise environments, but to refine them for fit. That means:
What’s Next for Grass Valley in Enterprise Media
Looking ahead, we’re building solutions that carry the reliability and quality of broadcast but are designed with enterprise realities in mind.
We’re also working on removing one of the biggest pain points for enterprise AV teams: the complexity of integration. Too often, systems are a patchwork of different vendors and technologies, glued together with custom code and manual workarounds. The result is fragile, hard to scale, and expensive to maintain. By delivering unified platforms that handle multiple functions we can help enterprise customers streamline operations and reduce both cost and risk.
At the same time, we’re committed to openness. No single vendor will ever own the entire enterprise media stack, so we embrace interoperability and integration, not as a reluctant compromise, but as a core strategy.
Parallel Markets, Shared Innovation
The convergence between broadcast and enterprise is accelerating. Corporate events often look like TV shows; universities run high-quality streaming channels; houses of worship produce multi-camera live services that rival professional concerts. The line between “broadcast” and “enterprise” content is blurring, but the business models and operational contexts remain different.
For suppliers like Grass Valley, that means we can’t just repurpose broadcast solutions; we must reimagine them. But the payoff is substantial: tapping into parallel markets that value quality, reliability, and scalability every bit as much as our traditional customers, but measure success in different ways.
Enterprise media is not a sideline for Grass Valley, it’s a strategic growth area where our broadcast heritage gives us a strong foundation, but our future-focused product strategy will define our success.
We’ve transformed our business for the broadcast world. Now, we’re applying those same tools, skills, and innovations to transform enterprise media as well. The opportunities are there. The markets are ready. And so are we.
If you’ve been to a major sporting event lately, you know the energy isn’t just on the field anymore. It’s in the lights, the screens, the sound, the whole show. Fans expect more than a scoreboard and some music between innings. They want to be part of something electric, immersive, and completely unforgettable.
That’s where Grass Valley and Daktronics come in.
Not Just Watching, Feeling Every Moment
Let’s face it: watching from home has never been easier. Crystal-clear replays, real-time stats, zero lines for nachos. For stadiums and arenas, that means the bar is high. If you’re going to get fans off the couch, you have to deliver something the couch can’t, something that wraps them in the action and makes them feel like they’re part of the moment.
That’s exactly what’s driving this new partnership between Grass Valley and Daktronics. Together, they’re fusing broadcast-quality live production with cutting-edge in-venue displays and control systems to create a unified, end-to-end experience, from camera lens to LED screen.
Two Giants, One Shared Goal
Between them, Grass Valley and Daktronics have been behind just about every type of live moment you can imagine. Grass Valley powers what goes out to millions of viewers around the world, delivering live media production tools, cloud-based workflows, and switching solutions that broadcasters and media organizations rely on to bring every angle, every replay, every critical play to life on screen. Daktronics lights up the venue for the fans in the seats. But until now, those two worlds – broadcast and in-venue – have mostly operated separately.
This collaboration changes that. It’s about syncing everything: the shot on the screen, the roar from the speakers, the lights pulsing through the crowd, triggered and timed with the action on the field, in real time.
Daktronics lights up the venue for the fans in the seats. But until now, those two worlds – broadcast and in-venue – have mostly operated separately.
This collaboration changes that. It’s about syncing everything: the shot on the screen, the roar from the speakers, the lights pulsing through the crowd, triggered and timed with the action on the field, in real time.
Making the Magic Happen (in Real Time)
Imagine this: A player sinks a three-pointer. Instantly, the venue erupts, LED ribbons flash, the scoreboard animates, music hits, a fog machine goes off…. All perfectly timed. All fully coordinated.
That’s the kind of synchronized experience this partnership is making possible, by combining Grass Valley’s cameras, switchers, and infrastructure with Daktronics’ Camino show control system and dynamic display tech. It’s not just about broadcasting a game anymore. It’s about choreographing a spectacle.
Built to Fit Every Venue
What’s really exciting is how adaptable this system is. Whether you’re talking about a massive stadium, a college arena, or even an esports venue, this solution scales. Everything, from LED walls in the parking lot to content inside the concourse, is connected and working together.
And while sports might be the obvious use case, this is just the beginning. Concerts, festivals, corporate events, anywhere audiences gather and moments matter, this tech has a role to play.
At the end of the day, this isn’t just a tech integration. It’s a shift in how we think about live events, from isolated systems to unified storytelling.
From the first whistle to the last firework, the Grass Valley + Daktronics partnership is transforming the way we produce and experience live entertainment. It’s about making sure that wherever a fan is sitting, they feel like they’re right in the middle of the action.
Want to hear more?
Check out our latest podcast episode, where leaders from Grass Valley and Daktronics dive deeper into how this partnership came together, and what it means for the future of live production.
Watch the video interview from IDEA 2025 in Boston
Sports broadcasting is going through a real shift, not just in what we see on screen, but in how everything comes together behind the scenes. For years, the focus has been on raising production quality: more cameras, better replays, sharper graphics. But now, the way we produce content is changing in a much more fundamental way.
Cloud production, combined with remote workflows like REMI and increasingly flexible, software-defined tools, are unlocking possibilities that didn’t exist even a few years ago. And perhaps nowhere is the impact more visible than in Sports.
We’re in a moment where audiences want more than just the headline matches. They want access to everything, local derbies, youth tournaments, regional leagues. These are the kinds of stories that build fan communities and drive engagement. But traditionally, they were often too expensive to produce. The return didn’t justify the cost.
That equation is starting to flip.
Cloud-based workflows are now making it possible to cover more events at lower cost, with leaner crews and less travel. Imagine running a multi-camera production for a local match while your technical director sits hundreds of miles away, using intuitive tools that respond in real time. That’s no longer a hypothetical, it’s happening. We’re seeing broadcasters do more with less, without compromising on quality.
This shift isn’t just about cost-saving. It’s about changing how we think about production entirely. We’re seeing operators managing multiple events from a single interface, toggling between feeds and controlling workflows that used to require a small army on-site. That kind of flexibility means production teams can scale up or down depending on the event, all while maintaining the same high standards viewers expect.
At Grass Valley, we’ve built AMPP OS with exactly this future in mind. What we’re seeing now isn’t the beta test of a new model, it’s the new normal. Broadcasters using AMPP are producing more content, telling more stories, and unlocking revenue streams that weren’t accessible before. Especially when it comes to smaller or regional events, which now have a chance to shine.
And that’s really the heart of it. This isn’t just about technology, it’s about storytelling. By lowering the barriers to high-quality production, we’re helping broadcasters bring more voices, teams, and communities into the spotlight. In an industry where content is everything, that shift is nothing short of transformative.
If you’re thinking about how to evolve your sports coverage, now’s the time to look at how cloud production can fit into your strategy. The tools are ready, and they’re already changing the game. Unlocking the Media Revolution.