Grass Valley Alliance

Alliance Partner Program

Technology and operations are becoming the limiting factor in your customer's ambition. This us a problem that the Grass Valley Alliance exists to solve

Take your Place in the Grass Valley Media Universe

AMPP is Grass Valley's cloud-native live production platform. The EBU and NABA have created the Dynamic Media Facility concept as the blueprint of the media industry’s future, AMPP is the DMF brought to life, and running productions today.

Read about JT-DMF and MXL
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Why Do We Need the Grass Valley Alliance?

Most media companies are running two worlds on one cost base. Linear operations still fund the business and face structural pressure; streaming and digital carry the growth ambition and demand different workflows. The industry is changing faster than the systems beneath it, and duplication is now built into daily operations.

What customers need is the business agility to launch formats and scale capacity without disruption, streamlined operations that take duplication out rather than adding another layer, and faster iteration in the storytelling their brands are built on - with no compromise on quality. That is the problem the Grass Valley Alliance exists to solve.

How it works

Download

- Sign the Alliance Agreement
- SDK and API access unlocked
- Relevant and detailed documentation
- AMPP OS tenancy provisioned
- Dedicated Slack channel

Develop

- Technical training and certification
- Joint solution design workshop
- Foundational architecture agreed
- Development support from GV team
- QA framework and test environment

Deploy

- App Store listing published
- Joint marketing campaign
- Sales enablement and training
- Co-sell motion activated
- First customer deals in flight

The latest AMPP Case Studies

Why Now?

The reason to join this development cycle.

The technology shift - MXL

MXL, the Media eXchange Layer, is the open standard for how software media functions exchange media – an open-source project (under the Linux Foundation) started in 2025 and v1 of the SDK released early 2026. Grass Valley is a founding contributor, and AMPP is already MXL Native. This reduces the proprietary dev work required – Openness here is implemented, not simply promised.

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The industry shift - DMF

The Dynamic Media Facility is the industry’s architecture for production built from containerized software functions that deploy wherever required – cloud, on-premises, or both. It is an EBU and NABA initiative and built by broadcasters and vendors together as the answer to the challenges facing media companies. In the industry’s own framing, interoperability and flexibility are replacing integration as the design principle.

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Technology Roadmaps are changing now

The five-year technology strategy is gone. In a recent industry survey, more than half of broadcasters reported as their technology and business strategy significantly changing in the last 12 months. As technology innovation and audience behaviour changes quicker than ever buying windows that once opened once or twice a decade are now reviewed yearly. Your competitors probably already have a strategy as 85% of Media Tech CEOs are actively pursuing partnerships to improve the customer experience.

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Friction is no longer acceptable

The reality of producing content has changed. Media companies must be story-centric, creating multiple versions of every story to distribute across more platforms and respond to events quicker than ever, because in the digital world first to market wins, and second is nowhere.

In that environment, operational friction becomes a structural disadvantage. Anything that slows down storytelling and increases complexity means more operational cost. In this world of rapidly changing audience habits, the companies who innovate and adapt quickest will thrive.

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What do you get?

Reach – Instant scale with global distribution

- AMPP is the largest, most mature and longest running platform in the industry
- The industry is fragmented into hundreds of customers. AMPP gives you a single platform for distribution to them all.
- Global sales and customer teams
- The marketing power of one of the industry's biggest brands. A large traditional press and digital audience. We know your potential customers are reading our content.
- AMPP OS tenancy provisioned for development
- Dedicated Slack channel for technical support

Credibility – Compliance, Security and Support

- GV handles the platform – no worries about maintaining AWS services or complex integrations
- GV handles the first line of support, meaning you can support your customers globally
- AMPP is SOC 2 and scans for CVEs daily, ensuring the platform is secure
- You only have to worry about CRA compliance for your container.

Speed – Shortest path from idea to implementation

- Wide range of SDKs, APIs, tenancy, QA framework
- MXL-native means standards-based interfaces, not proprietary integration debt
- Hybrid by design - runs on hyperscaler, sovereign cloud, or on-prem
- Dedicated alliance team, defined onboarding, structured support

AMPP Headlines

300+ application in the APP store
AMPP bookings up 120% year on year
20 million hours per month on AMPP
90+ partners
The biggest productions - already on AMPP

AMPP OS: Flexible Production Across Cloud, On-Prem, and Hybrid Workflows

AMPP OS is a fully capable, virtualized media production platform designed to meet the needs of live production, content management, automation, and distribution. Wherever your operation lives. Whether running in a public cloud, deployed on your own servers, or spanning a hybrid infrastructure, AMPP OS provides complete flexibility without compromise

Learn more about AMPP