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The Content Revolution

The Content Revolution
What will the broadcast experience look like in five, ten or twenty years?

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Consider these numbers: 28, 54, 98, 16, 20.

They tell a familiar history.

1928 – First regularly scheduled B&W telecast
1954 – First national color TV broadcast
1998 – HDTV broadcasts to the home become available
2016 – The year of 4K
2020 – When the industry is talking about showing 8K or better

And while that's an interesting timeline, it's the gaps between the years that tell the story.

It took about 26 years to make the transition from broadcasting black and white to color TV (although color TV would not become popular for almost 10 years as the price of televisions and producing in color became more affordable). Then another 44 years to move from standard to high definition (HD). Then only 18 years to see 4K, and fast forward four years to 8K or 16K or whatever else is on the horizon. And I'm not even including markers for HFR, HDR, increased metadata…

This era of rapid transition forces us, and our customers, to ask a very important question: What exactly is our business and what will become of this thing we call television? The answer is complicated — but there are definitely clues. The common thread that connects this story together is content. Content is what determines the course of video consumption. Content is the common link between what your grandparents called television and what your grandchildren will watch. Nothing else is the same. Content is what drives our business and it's what Grass Valley has been dedicated to for nearly 60 years.

Yes, traditional broadcast content distribution has come a long way. From grainy black and white to pristine 4K— getting content from point A to point B is vastly more efficient and cost effective than ever before. Technological advances have reshaped the way content is delivered and consumed. And while some predicted the digitization of broadcast would be the death knell of television, it has instead created a content revolution.

I am excited to be in this industry at a time of such transformative change. "Let's wait and see how things shake out" is not an option! 2017 will bring more competition, more acquisitions and more non-traditional customers. Streaming and social platforms will grow, all pointing to the need to be nimble. Whether you are a traditional broadcaster, a college, a church, or any other kind of organization, evolving technology enables you to capture content and share it with the world.

- Neerav
Sun, 25 Mar 2018 06:01:54 PDT
FCouti... wrote:

The great Thinker said: Content is king. Yes, in our segment of Image, transmission, internet, websites, in short, what will prevail and stay for long years will be the creation and production of content, but not only content. High value content. The future is closer and with it the transformations in our segment. Rethinking strategies strategies always with a lot of creativity and innovation. May the next 50 years come!

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