With IBC around the corner, once again we are getting geared up to participate in an exhibition that demonstrates state-of-the-art media technology, providing an ideal platform for great networking opportunities. And this year, IBC has come at a particularly good time to highlight the impact of our fast changing electronic media industry.
Over the past two decades, entertainment and media has witnessed a tremendous transformation, primarily driven by globalization and technological evolution, together with innovations for human life and an increasing knowledge generation. New technologies are making the workflow more efficient and enabling the creation and delivery of higher quality content that will keep viewers engaged. What might have taken ten years in the past, now might take only one. We can feel the pace of change accelerating.
There are many exciting developments today in live production, news, content delivery and networking that represent the future of our industry. Leading the way is the increasing availability of 4K UHD and HDR capture in both HD and 4K, as well as advances in open-standards-based IP networking. So much work is being done by the industry and by the standards bodies, making it clear that IP is the way to go for broadcasters moving forward. With SMPTE 2110 on the horizon, we see a clear set of standards specifying the carriage, synchronization, and description of separate component streams over IP for the purposes of live production. The implementation of IP in broadcast is the next big step for the industry.
This year at IBC, attendees visiting the Grass Valley stand at 1.D11, will see:
- Enhancements to our live production portfolio that are designed to handle customers' emerging HDR, 4K UHD and IP plans while keeping them flexible and efficient
- Our latest innovations in networking including our Broadcast Data Center with solutions supporting the proposed SMPTE 2110 standards
- News solutions that provide the flexibility needed to adapt to mobile studios, new media platforms including digital and social and the growing use of user-generated content (UGC)
- Upgrades to our suite of content delivery solutions that help to ease the process of delivering programs quickly and efficiently to the right channels ensuring high-quality content is getting to the right viewer at the right time so that viewers can watch what they want, when and where they want
We believe every customer situation is unique, so our solution experts will be on hand to listen, demonstrate solutions and answer questions about our current technologies and about what's on the horizon. Our aim is to supply "holistic" solutions so creators and broadcasters can find ways to create, control and connect content wherever, however and whenever it is consumed