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IBC 2017 – a Fresh Look in Amsterdam

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IBC 2017 — A Fresh Look in Amsterdam


With IBC 2017 rapidly (!) approaching, I'd like to provide some insight into what you can expect from Grass Valley in Amsterdam later this month. As always, we will be showcasing many of our world class products and demonstrating the innovative tools and expertise to help customers improve the efficiency of their operations while telling better stories to attract and keep viewers. Because we are so excited about these solutions, we have taken a slightly new approach this year to our exhibit at IBC.

It all starts with a fresh new booth design. While we have been very pleased with what we've done in the past, we felt that a revitalized look made sense. I believe we have created an area that provides a brighter and more open space that allows easier interactions and review of our solutions.

A key part of the redesign is that this year we are showcasing our solutions a bit differently. We've created three distinct areas — Live Production, News, and Content Delivery. These three areas align with the way our customers work and allows visitors to get a clear look at how Grass Valley empowers you to create, control, and connect content wherever, however, and whenever it is consumed.

Additionally, within each of these areas we will be highlighting the specific workflows and solutions that Grass Valley delivers. For example, while we could showcase multiple products throughout the booth that all deliver on the same format, we wanted to showcase an end to end solution that helps our customers broadcast the way they choose.

As anyone that attends these large shows can tell you, it can get crowded very quickly! We've made further changes within the booth to make it easier to not only hear about the solutions we deliver, but lay out the physical space to make it easier to move through the booth.

And, finally we increased the available meeting space. One of the best things about IBC is the opportunity to learn more about our customers and partners, and the challenges you face, and discuss how Grass Valley can help. So please stop by, and have some coffee too!

We are excited about these changes in the booth and especially about the solutions Grass Valley will be showcasing at IBC 2017. We look forward to seeing you in Amsterdam at stand 1.D11!

- Tim


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