Avi Sher: Editing On Location Case Study (PRV-4113M) File size: 436.9 KB, posted May 10 2011 Avi Sher is a busy video editor, serving a broad range of clients in Israel, including the advertising industry. When it comes to online videos, he finds he is regularly being challenged with one big demand: "the advertising and creative companies want the video ASAP!"
Speed of delivery is just one part of the challenge. For Sher's clients, if a picture is worth a thousand words, then a video is worth a thousand pictures. His clients know what they want, they know the business message they want to deliver, and they want to sit with the editor to make sure the video is done right.
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