Our team of management and technology experts are the key to Grass Valley's success. It is their market knowledge, operational experience and technical skills that make Grass Valley, the world's leading broadcast and professional audio/video equipment manufacturer.
Chief Executive Officer (CEO)
Andrew Cross, Ph.D., CEO of Grass Valley, has been esteemed as the “most influential leader” in the media tech industry and chartered to lead the next phase of the company's growth, empowering the digital transformation of its customers as they transition to the future of live media and entertainment.
Chief Supply Chain Officer (CSCO)
Christian brings more than 25 years of experience to his role—with close to 20 as a Vice President, Manufacturing for the former Miranda organization.
Chief Financial Officer (CFO)
Sai Gopal joined Grass Valley in July of 2022 as the Chief Financial Officer. Sai comes to Grass Valley with over 20 years of experience in running finance operations for small-mid size public and private companies.
Chief Technology Officer (CTO)
Sydney was appointed Chief Technology Officer and General Manager, Networking in March 2020. In this role, Sydney is responsible for driving all aspects of product strategy, development and marketing for Grass Valley products and solutions in the Networking portfolio. Sydney joined Grass Valley in 2012 and has held a succession of senior leadership positions, most recently as Senior Vice President of Product Development..
Chief Marketing Officer (CMO)
Neil joined Grass Valley following Belden’s acquisition of SAM (Snell Advanced Media) and its incorporation into the Grass Valley business in February 2018. In this role, Neil is part of the Grass Valley senior management team, responsible for marketing the company’s advanced portfolio of broadcast ecosystem solutions and driving its global market leadership.
Chief Product Officer (CPO)
Daniel Url is Chief Product Officer at Grass Valley and joined the organization in June 2022. Daniel comes to Grass Valley with more than 20 years of experience in the media technology sector. In his position he oversees the Grass Valley product portfolio.
Chief Applications Designer
Ian is Chief Applications Designer for the Media Business Unit and also oversees the design and development of Grass Valley’s next generation software platform. Ian’s broadcast career began at the BBC, where he worked as a Sound Engineer, before setting up his own video production company. During this time Ian became increasingly interested in the new, low-cost microcomputers and the potential they offered for innovative solutions in the broadcast industry.
Head of Innovation
Chuck Meyer was appointed Grass Valley' Head of Innovation in 2022 and is responsible for advising on advanced research topics, corporate technology initiatives, and our intellectual property portfolio. Prior to joining Grass Valley, Chuck was President and CEO of NVISION, Inc., where he led pioneering development of HD Television Routing and Distribution equipment as well as Digital Audio technologies during a span of 22 years. Miranda acquired NVISION in 2008.
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