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LEADERSHIP TEAM Executive Biographies

Our team of management and technology experts are the key to Grass Valley's success. It is their market knowledge, operational experience and technical skills that make Grass Valley, the world's leading broadcast and professional audio/video equipment manufacturer.

Timothy Shoulders II

Timothy Shoulders

Chief Executive Officer (CEO) and President

Tim was appointed President of Grass Valley in January 2018 and is responsible for all worldwide operations. He led Grass Valley through the acquisition and integration of legacy media company SAM, increasing efficiency and profitability. In 2020 Tim directed the execution of the sale of Grass Valley to private equity firm Black Dragon, and launched industry changing innovations into cloud technology. Tim came to Grass Valley following a successful career in the Belden Broadcast and AV business as well as the Industrial Cable business. He leverages his varied experiences to deliver increased value for customers and partners.

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Christian Bernard

Christian Bernard

Chief Supply Chain Officer (CSCO)

Christian brings more than 25 years of experience to his role—with close to 20 as a Vice President, Manufacturing for the former Miranda organization.

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Eve Hodnett

Eve HodnettChief Legal Officer (CLO), General Counsel

Eve was appointed Chief Legal Officer and General Counsel of Grass Valley in 2020 and is responsible for all worldwide legal management. She first began providing legal assistance for the Grass Valley business in 2003 as Associate General Counsel at Technicolor. As Grass Valley has grown and changed, Eve has grown professionally as well and assumed greater responsibilities as Vice President, Legal, Worldwide Contracts and Licensing; Vice President Legal, Corporate Secretary and now as the head of the worldwide Grass Valley Legal Department.

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Michael Hofer

Michael Hofer

Chief Financial Officer (CFO)

Michael Hofer was appointed as Chief Financial Officer at Grass Valley in 2020. With over 20 years in the world of finance, he has held influential leading roles in global, market-leading companies in the fields of media, access systems and telecommunications. His experience in international and multicultural public and private organizations across North & Latin America, Asia, Australia, and Europe, combined with the five languages he speaks, provide him with unique business insight.

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Marco Lopez

Marco Lopez

General Manager, Live Production

Marco was appointed General Manager, Live Production in September of 2020 after rejoining Grass Valley as Senior Vice President, Live Production in March 2020. In this role, Marco is responsible for driving all aspects of product strategy, development and marketing for Grass Valley products and solutions within the Live Production portfolio. Previous to this appointment, Marco served as CEO of ChyronHego from January 2018 through October 2019.

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Sydney Lovely

Sydney Lovely

Chief Technology Officer (CTO) and General Manager, Networking

Sydney was appointed Chief Technology Officer and General Manager, Networking in March 2020. In this role, Sydney is responsible for driving all aspects of product strategy, development and marketing for Grass Valley products and solutions in the Networking portfolio. Sydney joined Grass Valley in 2012 and has held a succession of senior leadership positions, most recently as Senior Vice President of Product Development..

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Neil Maycock

Neil Maycock

Chief Marketing Officer (CMO) and General Manager, Playout

Neil joined Grass Valley following Belden’s acquisition of SAM (Snell Advanced Media) and its incorporation into the Grass Valley business in February 2018. In this role, Neil is part of the Grass Valley senior management team, responsible for marketing the company’s advanced portfolio of broadcast ecosystem solutions and driving its global market leadership.

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Tim Ordaz

Tim Ordaz

Chief Information Officer (CIO)

Tim was appointed Chief Information Officer in September of 2020, after successfully leading the Services and Support organization since 2016. Tim’s career at Grass Valley started in 2004 and he has played a key role within the company as Vice President, Services and Support, Americas. Tim has held several global roles during his tenure and has contributed immensely in improving customer engagement.

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Michael Cronk

Michael Cronk

Vice President, Advanced Technology

Michael is Vice President of Advanced Technology for Grass Valley. Michael guides the critical development of Grass Valley’s next generation core technologies for both cloud and on-premise topologies including Grass Valley’s innovative, new Agile Media Processing Platform (AMPP). Michael serves Chairman of the Board for the Alliance for IP Media Solutions (AIMS) – an organization dedicated to the promotion of open standards and specifications for the media and entertainment industry.

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Ian Fletcher

Ian Fletcher

Chief Applications Designer

Ian is Chief Applications Designer for the Media Business Unit and also oversees the design and development of Grass Valley’s next generation software platform. Ian’s broadcast career began at the BBC, where he worked as a Sound Engineer, before setting up his own video production company. During this time Ian became increasingly interested in the new, low-cost microcomputers and the potential they offered for innovative solutions in the broadcast industry.

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Chuck Meyer

Chuck Meyer

Technology Fellow

Chuck Meyer was appointed Grass Valley Technology Fellow in 2020 and is responsible for advising on advanced research topics, corporate technology initiatives, and our intellectual property portfolio. Prior to joining Grass Valley, Chuck was President and CEO of NVISION, Inc., where he led pioneering development of HD Television Routing and Distribution equipment as well as Digital Audio technologies during a span of 22 years. Miranda acquired NVISION in 2008.

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