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Daniel Url is Chief Product Officer at Grass Valley and joined the organization in June 2022. Daniel comes to Grass Valley with more than 20 years of experience in the media technology sector. In his position he oversees the Grass Valley product portfolio.

Daniel has gained extensive industry knowledge as Technical Director of SBS Broadcasting London (now part of Discovery), Managing Director of Qvest and as Head of Product Management at Vizrt. Therefore he knows the broadcast and media market from all 3 angles - customer, system integrator and supplier.