Every live event starts with a defining moment. A camera captures the game-winning goal, the dramatic replay or the crowd celebration. But capturing the moment is only the beginning.
What happens next is just as important.
Today’s venues are expected to deliver engaging experiences simultaneously to fans in the stadium, viewers at home and audiences across digital platforms. Replays, graphics, statistics and LED displays all need to work together in real time. Yet many production teams still rely on separate systems that add unnecessary complexity and slow down operations.
This is where connected workflows make a difference.
One connected workflow
The collaboration between Grass Valley and Daktronics brings together two essential parts of the live event ecosystem.
Grass Valley provides the live production technology that captures and produces content, while Daktronics delivers the display and show control technologies that power the in-venue experience. Together, they create a connected workflow that moves content from camera to production and on to venue displays with fewer manual steps.
Instead of managing disconnected systems, operators can work within an integrated environment where video, graphics, data and control stay synchronized throughout the production.
Built for today’s venues
Whether it’s a professional stadium, collegiate athletics venue, entertainment venue or esports arena, production teams are being asked to do more than ever, often without adding more people.
They need to create more content, support more displays and deliver increasingly engaging experiences, all while keeping productions running smoothly.
A connected workflow helps simplify those operations, making it easier for teams to work efficiently while staying focused on the event itself.
Better experiences for every audience
Fans don’t think about where the broadcast ends and the in-venue experience begins. They simply expect everything to work together.
When a key play happens, replays, graphics, LED displays, statistics and venue presentation all need to respond instantly. By connecting production and display workflows, Grass Valley and Daktronics help operators deliver a more coordinated experience that feels natural to the audience.
The result is a better experience for fans in the venue while maintaining the high production standards expected by viewers everywhere else.
Ready to grow
No two venues operate in exactly the same way.
That’s why the solution is designed to fit into existing production environments while supporting a broad ecosystem of technologies and partners. Rather than requiring teams to overhaul established workflows, the integrated approach builds on the systems they already use and provides the flexibility to grow over time.
As live production continues to evolve, connected workflows will play an increasingly important role. They help venues simplify operations, make better use of existing technology and create more engaging experiences for fans.
From lens to pixel, every step in the workflow matters.
