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LinkedIn Selects Grass Valley to Outfit New Production Studios with Hybrid IP/SDI Solutions

Open-standards Glass-to-Glass IP solution from Grass Valley at the heart of two 1080p studios

MONTREAL, April 17, 2016 — LinkedIn, the world’s largest professional network, has selected open-standards Glass-to-Glass IP and SDI solutions from Grass Valley, a Belden Brand, to equip its two new IP/SDI hybrid production studios in northern California. The studios will be used to telecast a variety of internal and external meetings and events, and are expected to be online in late spring 2016.

Grass Valley is supplying LinkedIn with four GV Node Real Time IP Processing and Edge Routing Platforms, two Karrera K-Frame Video Production Center switchers, two NV9000 Router Control Systems, Densité modular equipment and five RS-LDX WorldCam Integrated Robotic Camera Solutions, providing LinkedIn the ability to expand in the future. This solution represents a hybrid approach of combining best-in-class IP-based and SDI-based production equipment.

“I spoke with other vendors, but Grass Valley’s product roadmap offered the most complete product solution to meet our current needs and provide the production capabilities to scale in the future,” said Gary Schneider, global production systems lead for content technology/media production, LinkedIn. “GV Node in particular will give us the ability to connect our facilities—in real time—with low latency for worldwide distribution.”

LinkedIn's new San Francisco studio will be used for internal global company meetings and a variety of external events. It will be equipped with two GV Nodes, an NV9000, a 2 M/E Karrera K-Frame, a variety of Densité modular equipment and the five RS-LDX WorldCam cameras mounted in the ceiling to capture all angles of the audience and stage.

At Sunnyvale, the 30-by-30-foot studio will be outfitted with identical equipment, minus the cameras. The Sunnyvale stage will be part of an expansion into live productions that can be viewed worldwide.

The ideal solution for distributed production, GV Node gives LinkedIn the ability to broadcast live content across multiple locations. It delivers a broadcast-centric, real-time, distributed edge routing and IP processing node that supports IP and SDI workflows with vertically accurate switching and integrated processing. When connected to GV Node, commercial-off-the-shelf (COTS) IP switches can be used in broadcast and media facilities for signal transport with the assurance that the combined solution offers transparent broadcast-centric operation and processing, supporting SDI, MADI and SMPTE ST 2022-6 IP inputs and outputs.

“We’re excited to be working with LinkedIn,” said Kyle Luther, vice president of sales, North America, Grass Valley. “This solution illustrates the flexibility of our Glass-to-Glass IP strategy as well as the growing importance of broadcast technologies across many different kinds of businesses. Effective communication is critical, and our technology makes that possible.”


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About Grass Valley

Grass Valley, a Belden Brand, keeps broadcasters, content owners and service providers Future-Ready as they navigate the changing landscape of television. With the most comprehensive collection of workflow solutions in the industry, Grass Valley delivers end-to-end television production and content distribution workflows, combined with expert consultation and insight that lead to sustainable success. Grass Valley, headquartered in Montreal, is part of St. Louis-based Belden Inc. Belden delivers a comprehensive product portfolio designed to meet the mission-critical network infrastructure needs of industrial, enterprise and broadcast markets. With innovative solutions targeted at reliable and secure transmission of rapidly growing amounts of data, audio and video needed for today's applications, Belden is at the center of the global transformation to a connected world. For more information visit

Belden, Belden Sending All The Right Signals, and the Belden logo are trademarks or registered trademarks of Belden Inc. or its affiliated companies in the United States and other jurisdictions. Grass Valley, Densité, GV Node, NVISION, Karrera, K-Frame and RS-LDX WorldCam are trademarks or registered trademarks of Grass Valley. Belden Inc., Grass Valley, and other parties may also have trademark rights in other terms used herein.

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