Globo scales Grass Valley AMPP deployment to anchor its next-generation live production strategy
MONTREAL, CANADA – August 12, 2025 – Grass Valley, the leading provider of end-to-end live media production solutions, announced today the expansion of its strategic partnership with Globo to transform Latin America’s premier media entity’s Prime-Time production infrastructure through adopting a software-defined approach.
Globo, one of the world’s foremost media organizations, is deepening its collaboration with Grass Valley as part of a major initiative to modernize and future-proof its live production capabilities. The agreement marks a new phase in Globo’s long-term technology transformation program, centered on the deployment of Grass Valley AMPP (Agile Media Processing Platform) as the backbone of its future production operations.
Since 2022, Globo and Grass Valley have worked closely to deploy AMPP across Tier 3 content production environments, embracing a flexible, software-defined architecture. The success of this initiative laid the groundwork for this next chapter: a multi-phase migration of Globo’s primary production control rooms, including those used for marquee Prime-Time events, to a platform powered by the AMPP ecosystem.
A clear example of this technology in action was seen during the 2024 and 2025 seasons of Big Brother Brasil, one of Globo’s largest and most complex live productions. The project combined a full 2110 IP infrastructure with AMPP’s on-premises microservices architecture, showcasing how native-IP workflows and software-defined control can co-exist in high-pressure environments. In this deployment, AMPP was used as a 24/7 time-shifted playout system for 100 consecutive days, all within a highly integrated IP-based setup. This strategic partnership has been formally sealed through the signing of a multi-year Enterprise Agreement, ensuring the joint evolution of the AMPP ecosystem in close collaboration with Globo’s technical and operational teams. At the same time, Globo is expanding its 2110 IP-based infrastructure through a major new project signed alongside the Enterprise Agreement, a critical step in preparing for Brazil’s next-generation digital broadcast standard, DTV+ (TV 3.0). As part of this evolution, the new AMPP-based control infrastructure will also support 4K workflows, meeting key DTV+ requirements and reinforcing Globo’s commitment to scalable, future-ready production.
“With this shift to a software-defined platform, we are enabling agility and scalability in our production supply chain in order to respond quickly to the demands of a constantly evolving market”, said Mauricio Felix, Technology Executive at Globo.
“We are honored to strengthen our partnership with Globo in this strategic transformation,” said Tim Banks, CRO at Grass Valley. “AMPP offers a powerful, agile, and efficient hybrid-cloud platform that will support Globo’s most demanding live production workflows now and in the years to come.”
This milestone underscores the shared commitment to innovation and reflects a broader industry shift toward scalable, software-defined production.
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About Grass Valley
Grass Valley empowers over 90% of the world’s top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.
With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need – from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.
With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.
