Republic TV Turns to Grass Valley for Standardized Studio Production and Playout Workflow
MONTREAL, October 28, 2020 — Republic TV, the Indian free-to-air news channel, opts for greater flexibility and scalability as it upgrades its playout and production with Grass Valley's iTX integrated playout platform. The production side of Republic TV's operation is now standardized on Grass Valley's Karrera K-Frame and Kayenne K-Frame video production centers; NVISION router; and LDX 82 Series and Focus 75 Live camera chains, giving the broadcaster the tools to meet the current trend for more content on any screen.
As it drives to meet the demands of a fast-evolving market, Noida-based Republic TV, which provides 24/7/365 news content through cable networks and mobile platforms, such as JioTV and Hotstar, needs an agile, end-to-end solution capable of handling integrated, multiplatform playout. Grass Valley's iTX solution gives the Indian broadcaster a highly advanced, integrated playout platform, combining IP and SDI support for future-readiness. The end-to-end workflow tools also deliver greater process automation and lower OPEX.
"Republic TV is laser focused on delivering top-quality content to our viewers — regardless of where and how they access the service," commented Mr. Sudheer Narayan, vice president, Republic TV. "As the market leader, Grass Valley is the only vendor able to fulfil our needs for a complete end-to-end solution that meets all our requirements, now and in the future. With the iTX platform, we have a highly agile and scalable system that can keep pace with us as we take our service through the next phase of growth."
With their flexible, modular design, Grass Valley's Karrera and Kayenne video production centers are highly scalable, and allow the Republic TV team to simplify workflows, while creating compelling and engaging content in multiple formats, including 1080p and 4K UHD. The LDX 82 Series cameras offer robust image capture capabilities that are easily upgradable to HDR via a straightforward software upgrade. Both the LDX 82 Series and the Focus 75 Live cameras are flexible enough to handle everything from being out in the field to smaller studio-based applications.
"Over half of the world's population now uses social media, and it's an increasingly important source of news for consumers. Today's broadcasters must keep pace with this fragmenting audience, engaging with them across linear, mobile, and social media platforms," said Greg de Bressac, Grass Valley's vice president of sales, APAC. "Having optimal tools and technology that allow smarter and more agile ways of working are critical to a successful newsroom operation. I am delighted that Republic TV has selected our solutions to help take its operations to the next level of growth."
Also forming part of the deployment are a range of Grass Valley infrastructure and network attached storage solutions. The project was completed in partnership with Cineom.
For information about Grass Valley solutions and services, please visit grassvalley.com.
About Grass Valley
Grass Valley's end-to-end ecosystem of reliable, open standards-based solutions helps content creators, broadcasters and media organizations to produce brilliant content and build successful media businesses.
We are the trusted partner to many of the biggest and most creative names in the media and entertainment business, enabling the production of rich, high quality content that brings the viewer closer to the action; engages them with the story and connects them with each other.
Headquartered in Montreal, Grass Valley has been engaged in the media technology business for 60 years and is owned by Black Dragon Capital.
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