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Grass Valley Steps Up Distribution Strategy in Italy

Support Teams are Co-Located at Video Progetti's HQ

MONTREAL, April 29, 2021 — Grass Valley has extended its longstanding relationship with Italian broadcast distributor and systems integrator Video Progetti, strengthening its sales and support operations in the Italian market. The Grass Valley Italian support teams are now co-located at Video Progetti's Rome headquarters, allowing greater cooperation between the two companies.

"Our ethos is about keeping our sales, service and support teams as near to the customer as possible and working directly with our longtime partner Video Progetti helps us to achieve this," said Grass Valley's vice president sales for EMEA, Tim Banks. "We have achieved exceptional growth over the previous year, and we are excited to cooperate more closely with them on the deployment of a series of breakthrough wins in the months ahead."

Grass Valley and Video Progetti secured several high-profile, new technology wins in the last year, including a project with Sky Italia to future-proof its studio capability with the LDX 86N cameras.

Carlo Struzzi, CEO at Video Progetti commented: "Today, broadcasters and media companies are operating in a market that is always dynamic and demands greater agility and smarter ways of working than at any time in the history of the broadcast industry. Our customers need partners with a deep knowledge of their business and operational needs and solutions that can evolve with them. Greater synergy with the Grass Valley team means we are strongly positioned to deliver the market-leading solutions and services that our customers are looking for."

Video Progetti celebrated its 30th Anniversary in February earlier this year.


For information about Grass Valley solutions and services, please visit

Further information on Video Progetti and its products is available at

About Video Progetti

Video Progetti is a leading Italian broadcast distributor and system integrator, representing the industry's highest profile brands and with numerous blue chip clients. The company has a 20+ year track record in addressing complex challenges and delivering solutions that are innovative, flexible and cost-effective. Video Progetti's expertise encompasses all areas of broadcast — from the creation of new infrastructures through the development of SNG systems to the delivery of OB vans and playout centres.

Video Progetti Contact:
Carlo Struzzi
Tel: +39 066129641

About Grass Valley

Grass Valley's end-to-end ecosystem of reliable, open standards-based solutions helps content creators, broadcasters and media organizations to produce brilliant content and build successful media businesses.

We are the trusted partner to many of the biggest and most creative names in the media and entertainment business, enabling the production of rich, high quality content that brings the viewer closer to the action; engages them with the story and connects them with each other.

Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 60 years and is owned by Black Dragon Capital.



Bénédicte Fauveau

Media Relations Specialist