MONTREAL, October 19, 2021 — Grass Valley today announces the appointment of Jan Lange as Chief Revenue Officer. In this new role, Lange will report to Tim Shoulders, Grass Valley CEO and president and will oversee Grass Valley's go-to-market strategy to empower customers to deliver the live moments that matter to people across the globe. Harnessing his commercial experience, Lange will lead the global sales team and help drive the company's recently launched new strategic focus on live production. He will be responsible for expanding the GV Media Universe (GVMU) cloud-centered customer base and growing revenue through new partnerships and large enterprise pricing agreements.
Lange has 25 years of experience in digital transformation across the media market, managing international revenue growth and turnaround processes in various senior leadership positions. His experience in the media technology market comes from serving as Managing Director, Central EMEA region, at Avid Technology, and as SVP Global Sales at Media Broadcast, the largest European media network service provider for radio, TV, satellite and cable.
Tim Shoulders, Grass Valley's CEO and president, said, "The appointment of Jan to the Grass Valley leadership team supports our recently announced commitment to be the cloud workflow transformation partner of choice for the world's leading creators and providers of premium live content. Jan brings an impressive sales track record and has the innovation mindset to grow adoption of the GVMU and bring cloud enabled efficiencies to the industry. His experience in establishing strategic international relationship networks will be instrumental in helping us deliver on our vision to lead the media and entertainment market through its digital transformation."
Commenting on his new role at Grass Valley, Lange added, "The hallmark of any successful business is a clear strategic focus, and I am delighted to join the Grass Valley team at a time when it is revitalizing its commitment to the future of live video. As our customers adapt to changing market dynamics, they will need to lean on trusted partners to help them transition to agile business models that leverage the cloud. Grass Valley with its "We Love Live" mantra is the right technology partner for the future, and I look forward to driving this effort to empower storytellers around the world."
About Grass Valley
We love live! Grass Valley is the leading technology provider for the live media and entertainment market. We work with 90% of the world's major media brands, powering their media centers, mobile production units, 24-hour newsrooms, and sports streaming platforms. As the number one trusted partner in media technology, we enable content owners and service providers to create and deliver compelling live experiences in the most efficient way.
Whether it's IP-native cameras or state-of-the-art cloud production platforms, we're at the forefront of groundbreaking live media innovation. We continue to pioneer market-leading advances based on cloud and software efficiency to transform live content for the streaming era today and in the future.
Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 60 years. grassvalley.com.
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