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Globo selects Grass Valley Cloud-Based Production Platform to Produce Over 50 Live Sports and Entertainment Events

MONTREAL – April 20, 2022 – Brazilian Mediatech Company Globo has chosen Grass Valley's GV AMPP (Agile Media Processing Platform) to produce and stream over 50 live sports and entertainment events. In 2022, Globo expects to produce over 200 live sports, entertainment and news events using GV AMPP.

AMPP is the first cloud-based SaaS platform for producing live sports, entertainment, and news workflows, helping customers easily transition to public or private cloud-based workflows or hybrid infrastructures.

During the past two years, Globo evaluated vendors and cloud solutions available on the market and AMPP was selected as the broadcaster’s core cloud-based workflow production platform. “Our goal is to optimize Globo’s technology infrastructure and generate new business opportunities through a scalable platform,” commented Mauricio Felix, Infrastructure and Security Director, Globo. “It has been a journey of learning and collaboration between Globo and Grass Valley to reach the right maturity of the platform, operating model and business model for our live production events.”

GV AMPP has been developed specifically to free up media companies from relying on hardware-based media systems and accelerate their move to the cloud. This revolutionary platform empowers users with unprecedented flexibility to spin up or spin down applications as needed and only pay for the services they use — even in live production environments where timing and low latency are essential.

GV AMPP is central to the GV Media Universe concept, a comprehensive ecosystem of cloud-based tools, services and partners that revolutionizes how live media is produced. GV AMPP delivers cloud native and cloud-agnostic support for the processing of video/audio in a variety of cloud-centric ways — public cloud; private, on-premise data center, or in hybrid topologies — giving customers a simple way to unlock flexible, distributed production workflows, easily and rapidly scaling cost and features up or down as needed.

"Working with Globo has been beneficial for both companies," says, Fernando David, sales Director for Brazil, Grass Valley. "AMPP has simplified Globo's workflows, created cost efficiencies and provided the customer more flexibility to expand their service offering. In turn, Globo provided invaluable feedback that has strengthened the platform and ensured that it was ready for large-scale live production applications."

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About Grass Valley

We love live! Grass Valley is the leading technology provider for the live media and entertainment market. We work with 90% of the world’s major media brands, powering their media centers, mobile production units, 24-hour newsrooms, and sports streaming platforms. As the number one trusted partner in media technology, we enable content owners and service providers to create and deliver compelling live experiences in the most efficient way.

Whether it’s IP-native cameras or state-of-the-art cloud production platforms, we’re at the forefront of groundbreaking live media innovation. We continue to pioneer market-leading advances based on cloud and software efficiency to transform live content for the streaming era today and in the future.

Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 60 years. grassvalley.com.

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Press Contacts

Elpi Klapa, VP Marketing Communications, elpi.klapa@grassvalley.com