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Grass Valley announces expansion of GVx Leadership Council

MONTREAL, CANADA – April 18, 2023 – Grass Valley, leading innovator of solutions for live production, is pleased to announce it has doubled the number of board members joining GVx, the company’s invitation-only thought-leadership advisory council. As part of its broader set of customer-centric strategic initiatives, the purpose of GVx is to identify the key challenges facing the industry and to work collaboratively to define and develop the best solutions.

Made up of senior executives from across some of the largest and most influential media and entertainment groups, GVx was established to ensure that market trends, insights and requirements are incorporated into Grass Valley’s strategy and product development direction in a systematic and purposeful way.

“The importance of open dialog for informed decision-making is vital to our respective success, and good feedback relies on honest and open lines of communication,” says Del Parks, President Technology at Sinclair Broadcast Group and Chairman of the GVx Leadership Council. ‘’I was honored when Louis asked me to Chair the Group, and we have expanded the original GVx leadership council to include a broader representation from some of the most respected industry leaders across media and entertainment, streaming platforms, service providers, and technologists.”

The GVx Council met at NAB 2023 and gained an early insight into the future of Grass Valley’s investments in Hardware and Software solutions, shared case studies of recent deployments of its market leading AMPP platform, a software-centric operating system for media around the world, previewed GV’s new enterprise service and delivery model, and provided feedback to the Grass Valley leadership team. Under the governance section, the Council approved the appointment of Mike Strein (Director, Engineering and Technology, ABC News) as Vice Chair and the addition of its expanded membership. The group also discussed key topics around rethinking the media facility of the future and transitioning media workflows to the Cloud.

“I’m deeply honored and privileged to have a group of 30 of the most respected and recognized leaders in the industry collaborate with Grass Valley on its future.  We are investing heavily across our hardware portfolio and software platform and recruiting extensively to accelerate our technology roadmaps.  Our clients are embracing our vision and we believe we have an opportunity and responsibility to lead the industry’s navigation through this next phase of transformation” said Louis Hernandez, Jr. CEO of Grass Valley.

Existing Grass Valley Leadership Council (GVx) members:

Cristina Gomila (SKY); Emili Planas (Mediapro); Del Parks (Sinclair Broadcast); Mauricio Felix (Globo); Patrick Sproule (ABC Australia); Scott Rothenberg (NEP); Israel Esteban (beIN Media Group); Mike Strein (ABC News); Ian Cockett (Warner Bros. Discovery); Tim Sargeant (BBC); Marcos Obadia (Univision Communications); David Mazza (NBC Sports).

New Grass Valley Leadership Council (GVx) members:

Carl Petch (Telstra); Rashmi Kant (Zoom Communications); Brinton Miller (Warner Bros. Discovery); Alan Young (Encompass); Dave Travis (SKY); Ralph Atlan (Canal+);  Pat Sullivan (Game Creek Video); Jeremy Dujardin (Tata Communications); Donald Begg (NEP); Rajat Nignam (Network 18); Amit Gemini (The Press Trust India); Nivendran Veerappan (Astro); Steve Sneddon (NBCU); Richard Kydd (Red Bee Media); Stefan Hadl (Hearst); Brad Cheney (Fox Sports); Victor Sanchez (RTVE); Glen Levine (NEP); Damian Cronan (ABC Australia); Terence Yui (Phoenix TV); Bevan Gibson (EMG); Phil Wiser (Paramount); Dom Wedgwood (DAZN Group); Matt McDonald (Warner Bros. Discovery).

About Grass Valley 

Grass Valley is the leading media technology provider for the media and entertainment industry. Trusted by the world’s top media brands, Grass Valley is empowering content producers to deliver great live experiences through best-in-class hardware and software solutions that improve efficiency and reduce costs.  

Supporting customers across the globe, Grass Valley is at the forefront of groundbreaking live media innovation and continues to create the future of live media production.  

Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 60 years. For information about Grass Valley, go to



Bénédicte Fauveau

Media Relations Specialist