MONTREAL, CANADA – April 16, 2023 – Grass Valley, leading innovator of solutions for live productions, announces the expansion of its Alliance Partners community to deliver solutions that meet the evolving needs of the media and entertainment industry.
Leveraging the Agile Media Processing Platform (AMPP), an open platform for media production, Alliance Partners have access to every feature and function available to almost 100 GV native applications. For customers, familiar and trusted products can be offered on the AMPP platform. Existing workflows can be replicated with minimal disruption and a seamless transition minimizes disruption and maintains a consistent brand image.
"One of the key aspects of the Grass Valley Media Universe is providing an open platform that can be shared by the industry," says Louis Hernandez Jr. CEO at Grass Valley. "By bringing these leading companies together in the GV Alliance, we enable greater efficiency in developing applications, we reduce deployment cost for our customers, we create a collaboration that makes things better for the entire industry."
The GV Alliance is expanding rapidly and is receiving overwhelming interest. This year, Grass Valley is hosting 16 Alliance Partners on the NAB Booth, showing a range of products making their own, unique contributions to production workflows. With fifty already signed, and a rapidly growing cohort of future partners, every area of production is represented: signal contribution, distribution, graphics, communications, storage, networking, configuration, control and many more. Looking to the future, Grass Valley invites new partners in any area of media production, to partners who wish to provide complete hosted solutions based on the Grass Valley Technology Alliance.
To learn more about how to join the GV Alliance and the qualification and certification process at please visit Find out more about the Grass Valley Alliance.
About Grass Valley
Grass Valley is the leading media technology provider for the media and entertainment industry. Trusted by the world’s top media brands, Grass Valley is empowering content producers to deliver great live experiences through best-in-class hardware and software solutions that improve efficiency and reduce costs.
Supporting customers across the globe, Grass Valley is at the forefront of groundbreaking live media innovation and continues to create the future of live media production.
Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 60 years. For information about Grass Valley, go to grassvalley.com.
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