NVP Creates the NVP INNOVATION HUB in the media city of Cologno, Milano Built Around Open Standard IP and Grass Valley’s AMPP SaaS Platform
MONTREAL, CANADA – May 22, 2023 – Grass Valley®, the world’s leading innovator of cloud, hardware, and hybrid solutions for live production, is pleased to announce that NVP, one of Italy’s largest broadcast service suppliers, has fully tested and brought online its NVP Innovation Hub based on open standard SMPTE ST 2110 with GV Orbit® orchestration, Grass Valley’s AMPP® SaaS platform, redundant GV Fabric IP switching, a Kahuna® 9600 production switcher with a 3 M/E Maverik control panel, a Kaleido-IP™ multiviewer, and Audio Live for up to 2048x2048 audio routing of AES67 IP streams. Grass Valley distributor and systems integrator Video Progetti maintained responsibility for the integration of all Grass Valley equipment.
As a Grass Valley customer for more than 10 years, with over 100 LDX® cameras and six Kahuna production switchers, NVP was intrigued by the amazing potential of AMPP and its seamless ability to be used with software- and hardware-based products to produce tier 1 and tier 2 events for their customers.
NVP is planning to replicate its Cologno model in its Rome, Naples, and Messina centers as well. Currently, at least one match per day is being managed remotely, with the goal of managing between three and five matches per day by the end of the Serie B 2022-23 championship. NVP plans on increasing even further for the 2023-24 season.
“The NVP Innovation Hub satisfies all our customers’ production needs from minor sporting events up to tier 1 sports productions and much more,” said Ivan Pintabona, CTO for NVP. “Based on ST 2110, we can cover all conventional and event-based production requirements, especially with redundant IP links to all major national and international venues.”
The NVP Innovation Hub consists of two production studios, six dubbing rooms, and an OB VAN gateway. The gateway area allows for quick integration of any OB Van from the NVP fleet into the Hub’s production studios. Productions can be done in formats ranging from SD SDR to UHD HDR WCG.
Using GV Orbit orchestration, NVP routes sources coming from any venue to their production control room or to a number of other production control rooms based on AMPP on-premises and cloud technology.
AMPP provides increased scalability and flexibility in production, which NVP has capitalized on to provide an extremely cost-effective remote production solution for smaller sporting events and has proven crucial to allow NVP to augment their on-premises productions tools with cloud resources.
“NVP, as with other AMPP platform users, has discovered the flexibility and scalability that our unique SaaS and on-prem live production solution provides," said Tim Banks, CRO for Grass Valley. "NVP can now easily handle existing and new clients' production requests, with just a few clicks of a mouse."
The Hub also includes HiWay Media, part of the NVP group of companies, which owns and operates a specialized OTT platform for sports. HiWay Media allows NVP to help their customers to produce and immediately publish the content to increase monetization.
“AMPP lets us fully remote our sports production coverage, while maintaining a core 2110 IP-based infrastructure in the Hub,” said Pintabona. “It’s this combination of high-quality production and cost saving through remote production of sports events on an open standards IP platform that our customers truly appreciate.”
AMPP’s scalability provides for NVP to increase its scope for coverage of sports and other events with the ability to “spin up” AMPP resources on-demand.
About Grass Valley
Grass Valley is the leading media technology provider for the media and entertainment industry. Trusted by the world’s top media brands, Grass Valley is empowering content producers to deliver great live experiences through best-in-class hardware and software solutions that improve efficiency and reduce costs.
Supporting customers across the globe, Grass Valley is at the forefront of groundbreaking live media innovation and continues to create the future of live media production.
Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 60 years. For information about Grass Valley, go to grassvalley.com.
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