Grass Valley Appoints Mark Gardner as Vice President of Sales for EMEA
Montreal, Canada – March 11, 2024 – Grass Valley, the leading innovator for live production solutions, is delighted to announce the appointment of Mark Gardner as Vice President of Sales for the Europe, Middle East, and Africa (EMEA) region. With a career spanning over 25 years in the media industry, Mark brings a wealth of experience and a proven track record of managing high performance teams regionally and globally and implementing new direct and indirect sales initiatives across an array of technology solutions and market segments.
In his new role, Mark will drive growth across the EMEA region, working closely with the Executive Leadership Team (ELT) and helping clients navigate their way through the current industry challenges – harnessing the benefits of agile hardware and software solutions to increase their revenues and drive significant operational efficiencies.
Mark Gardner expressed his excitement about joining Grass Valley's EMEA team, saying, "I am thrilled to be part of Grass Valley at such a pivotal time in the company's journey. Grass Valley is at the forefront of technological innovation, offering solutions that provide the efficiency and flexibility our customers need to navigate the evolving media landscape. I look forward to contributing to our mission of helping customers leverage the agility and cost-efficiency of Grass Valley's hardware and software architectures."
“Following the completion of our business transformation, Grass Valley is now shifting into growth and investment mode," said Tim Banks, CRO of Grass Valley. "Mark brings an impressive balance of technology knowledge and commercial acumen, an extensive network, excellent management skills and he’s a great cultural fit for the new GV. His deep understanding of the media industry, combined with his passion for technology and customer success, make him the ideal leader to drive our growth strategy in the region."
Throughout his career, Mark Gardner has held various roles, from engineering positions to product management and sales leadership, working with notable companies such as Vistek, Pro-Bel, Snell, SAM, Grass Valley, and more recently Ross Video. His experience managing global and EMEA teams, along with his expertise in delivering growth through both direct and indirect business models, positions him well to lead Grass Valley's sales efforts in EMEA.
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Grass Valley is the leading technology provider for the live media and entertainment industry market. We work with 90% of the world’s major media brands, enabling their live production centers, mobile production units, 24-hour newsrooms, and sports streaming platforms to be ever more productive with SaaS and hardware systems. Our solutions enable content owners and service providers to create and deliver compelling live content in the most profitable way.
From IP-native cameras to state-of-the-art software and hardware production and playout systems, we’re at the forefront of ground-breaking live media innovation. We continue to pioneer market-leading advances to create and move live content more efficiently and generate new revenue streams.
Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 65 years and is now part of Black Dragon Capital. Learn more at grassvalley.com.